It’s hard for little companies to take on huge competitors – especially an industry like Big Milk, which has a longstanding grip on consumers’ diets and lifestyles. It takes attitude to consider yourself a revolutionary force rather than just a carton of milk. It takes courage and vision to create a whole new food category. Oatly is one of those companies: It’s a pioneer, but it has struggled with growth and competition recently. Oatly’s story will make you think about what food you put in your body, how the milk industry markets its wares, and whether Oatly can live up to its promises.

<p>It’s hard for little companies to take on huge competitors – especially an industry like Big Milk, which has a longstanding grip on consumers’ diets and lifestyles. It takes attitude to consider yourself a revolutionary force rather than just a carton of milk. It takes courage and vision to create a whole new food category. Oatly is one of those companies: It’s a pioneer, but it has struggled with growth and competition recently. Oatly’s story will make you think about what food you put in your body, how the milk industry markets its wares, and whether Oatly can live up to its promises.</p>

Hosted by Bloomberg Opinion senior executive editor Tim O'Brien, Crash Course will bring listeners directly into the arenas where epic business and social upheavals occur. Every week, Crash Course will explore the lessons to be learned when creativity and ambition collide with competition and power -- on Wall Street and Main Street, and in Hollywood and Washington.

<p>Hosted by Bloomberg Opinion senior executive editor Tim O'Brien, Crash Course will bring listeners directly into the arenas where epic business and social upheavals occur. Every week, Crash Course will explore the lessons to be learned when creativity and ambition collide with competition and power -- on Wall Street and Main Street, and in Hollywood and Washington.</p>

Crash Course

Oatly vs. Big Milk

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/c3a85586-0c60-4176-89d3-afac014bf579/transcript

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