Ilana Kloss, CEO of Billie Jean King Enterprises, has spent decades making sure women’s sports isn’t treated as charity—it’s an investment. She joins Courtside to break down the business case for equity, why sustained investment is key, and how brands are finally waking up to the value of women’s sports.
02:27 Introing Ilana
10:35 The Founding of World Team Tennis
24:16 Building Billie Jean King Enterprises
30:43 The Evolution of Women's Tennis
31:17 Navigating the Modern Media Landscape
33:47 Challenges and Changes in League Structures
35:10 Sustaining Growth in Women's Sports
37:50 The Power of Unified Voices
41:33 Investment and Long-Term Vision
49:47 The Role of Brands in Women's Sports
55:12 Final Thoughts and Future Outlook

Ilana Kloss, CEO of Billie Jean King Enterprises, has spent decades making sure women&rsquo;s sports isn&rsquo;t treated as charity&mdash;it&rsquo;s an investment. She joins Courtside to break down the business case for equity, why sustained investment is key, and how brands are finally waking up to the value of women&rsquo;s sports.
<ul>
<li>02:27 Introing Ilana</li>
<li>10:35 The Founding of World Team Tennis</li>
<li>24:16 Building Billie Jean King Enterprises</li>
<li>30:43 The Evolution of Women's Tennis</li>
<li>31:17 Navigating the Modern Media Landscape</li>
<li>33:47 Challenges and Changes in League Structures</li>
<li>35:10 Sustaining Growth in Women's Sports</li>
<li>37:50 The Power of Unified Voices</li>
<li>41:33 Investment and Long-Term Vision</li>
<li>49:47 The Role of Brands in Women's Sports</li>
<li>55:12 Final Thoughts and Future Outlook</li>
</ul>

Women’s sports aren’t just growing—they’re booming. And Courtside is where you’ll get the inside track on the deals, disruptors, and dollars driving the industry forward. Hosted by Laura Correnti, award-winning media executive and founder of Deep Blue Sports & Entertainment, this podcast goes beyond the scores to spotlight the power players, trends, and investments shaping the future of this billion-dollar business. From groundbreaking sponsorships to media rights battles and the investors betting big, Courtside delivers the play-by-play on how women’s sports are changing the game. Whether you’re an industry insider, investor, athlete, or a fan ready to see women’s sports thrive, this is your front-row seat to the action: Courtside.

Women&rsquo;s sports aren&rsquo;t just growing&mdash;they&rsquo;re booming. And Courtside is where you&rsquo;ll get the inside track on the deals, disruptors, and dollars driving the industry forward.&nbsp;Hosted by Laura Correnti, award-winning media executive and founder of Deep Blue Sports &amp; Entertainment, this podcast goes beyond the scores to spotlight the power players, trends, and investments shaping the future of this billion-dollar business.&nbsp;From groundbreaking sponsorships to media rights battles and the investors betting big, Courtside delivers the play-by-play on how women&rsquo;s sports are changing the game. Whether you&rsquo;re an industry insider, investor, athlete, or a fan ready to see women&rsquo;s sports thrive, this is your front-row seat to the action: Courtside.

Courtside with Laura Correnti

We Want the Whole Market: Women’s Sports Investment with Ilana Kloss

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/aef70501-7256-4a60-a036-b2ad00295dce/transcript