2024 was a record-breaking season for the WNBA—and Colie Edison is making sure it’s just the start. As Chief Growth Officer, she’s behind the league’s 19% spike in sponsorships, its mission to build long-term brand equity, and the 13x business return league partners are experiencing. She joins Laura to break down what’s fueling and how to sustain that growth, how the league is approaching an expanding fanbase, and why building the W means meeting the moment while thinking seasons ahead through data and beyond.

00:52 Coley Edison's Impact on WNBA Growth
01:48 Expansion Teams Announcement
05:06 Sponsorship Growth and New Standards
06:14 Historic Media Rights Deal
08:07 Balancing Core and New Fans
10:38 Storytelling and Brand Partnerships
14:25 Building Internal Resources and Infrastructure
17:37 Data Collection and Business Intelligence
20:09 Fan Demographics and Engagement
22:03 Value of League, Team, and Athlete IP
29:15 Sustaining and Gaining Momentum
36:25 Upcoming Events and Future Plans

2024 was a record-breaking season for the WNBA&mdash;and Colie Edison is making sure it&rsquo;s just the start. As Chief Growth Officer, she&rsquo;s behind the league&rsquo;s 19% spike in sponsorships, its mission to build long-term brand equity, and the 13x business return league partners are experiencing. She joins Laura to break down what&rsquo;s fueling and how to sustain that growth, how the league is approaching an expanding fanbase, and why building the W means meeting the moment while thinking seasons ahead through data and beyond.
00:52 Coley Edison's Impact on WNBA Growth 01:48 Expansion Teams Announcement 05:06 Sponsorship Growth and New Standards 06:14 Historic Media Rights Deal 08:07 Balancing Core and New Fans 10:38 Storytelling and Brand Partnerships 14:25 Building Internal Resources and Infrastructure 17:37 Data Collection and Business Intelligence 20:09 Fan Demographics and Engagement 22:03 Value of League, Team, and Athlete IP 29:15 Sustaining and Gaining Momentum 36:25 Upcoming Events and Future Plans

Women’s sports aren’t just growing—they’re booming. And Courtside is where you’ll get the inside track on the deals, disruptors, and dollars driving the industry forward. Hosted by Laura Correnti, award-winning media executive and founder of Deep Blue Sports & Entertainment, this podcast goes beyond the scores to spotlight the power players, trends, and investments shaping the future of this billion-dollar business. From groundbreaking sponsorships to media rights battles and the investors betting big, Courtside delivers the play-by-play on how women’s sports are changing the game. Whether you’re an industry insider, investor, athlete, or a fan ready to see women’s sports thrive, this is your front-row seat to the action: Courtside.

Women&rsquo;s sports aren&rsquo;t just growing&mdash;they&rsquo;re booming. And Courtside is where you&rsquo;ll get the inside track on the deals, disruptors, and dollars driving the industry forward.&nbsp;Hosted by Laura Correnti, award-winning media executive and founder of Deep Blue Sports &amp; Entertainment, this podcast goes beyond the scores to spotlight the power players, trends, and investments shaping the future of this billion-dollar business.&nbsp;From groundbreaking sponsorships to media rights battles and the investors betting big, Courtside delivers the play-by-play on how women&rsquo;s sports are changing the game. Whether you&rsquo;re an industry insider, investor, athlete, or a fan ready to see women&rsquo;s sports thrive, this is your front-row seat to the action: Courtside.

Courtside with Laura Correnti

Sustain & Gain Mode: Inside the WNBA’s Playbook with Colie Edison

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/d14423f8-dfca-4137-a3c3-b31500389dd2/transcript