What does it take to grow women’s sports into a billion-dollar plus business? Kate Johnson, Global Marketer at Google and Olympic Medalist, explains how she’s leveraging everything from technology to media accountability to build the industry from the inside out. She shares Google’s investment strategy, approach to supporting creators, and how she’s building the infrastructure women’s sports needs to scale.
00:29 Meet Kate Johnson: Olympian and Executive
01:56 Kate's Journey to Rowing and Olympic Dreams
06:04 From College Rowing to Olympic Success
08:58 Transitioning from Athlete to Executive
12:58 Kate's Role at Google and Women's Sports
15:13 Challenges and Innovations in Women's Sports
20:10 The Future of Women's Sports and Technology

<p>What does it take to grow women&rsquo;s sports into a billion-dollar plus business? Kate Johnson, Global Marketer at Google and Olympic Medalist, explains how she&rsquo;s leveraging everything from technology to media accountability to build the industry from the inside out. She shares Google&rsquo;s investment strategy, approach to supporting creators, and how she&rsquo;s building the infrastructure women&rsquo;s sports needs to scale.</p>
<ul>
<li>00:29 Meet Kate Johnson: Olympian and Executive</li>
<li>01:56 Kate's Journey to Rowing and Olympic Dreams</li>
<li>06:04 From College Rowing to Olympic Success</li>
<li>08:58 Transitioning from Athlete to Executive</li>
<li>12:58 Kate's Role at Google and Women's Sports</li>
<li>15:13 Challenges and Innovations in Women's Sports</li>
<li>20:10 The Future of Women's Sports and Technology</li>
</ul>

Women’s sports aren’t just growing—they’re booming. And Courtside is where you’ll get the inside track on the deals, disruptors, and dollars driving the industry forward. Hosted by Laura Correnti, award-winning media executive and founder of Deep Blue Sports & Entertainment, this podcast goes beyond the scores to spotlight the power players, trends, and investments shaping the future of this billion-dollar business. From groundbreaking sponsorships to media rights battles and the investors betting big, Courtside delivers the play-by-play on how women’s sports are changing the game. Whether you’re an industry insider, investor, athlete, or a fan ready to see women’s sports thrive, this is your front-row seat to the action: Courtside.

<p>Women&rsquo;s sports aren&rsquo;t just growing&mdash;they&rsquo;re booming. And Courtside is where you&rsquo;ll get the inside track on the deals, disruptors, and dollars driving the industry forward.&nbsp;Hosted by Laura Correnti, award-winning media executive and founder of Deep Blue Sports &amp; Entertainment, this podcast goes beyond the scores to spotlight the power players, trends, and investments shaping the future of this billion-dollar business.&nbsp;From groundbreaking sponsorships to media rights battles and the investors betting big, Courtside delivers the play-by-play on how women&rsquo;s sports are changing the game. Whether you&rsquo;re an industry insider, investor, athlete, or a fan ready to see women&rsquo;s sports thrive, this is your front-row seat to the action: Courtside.</p>

Courtside with Laura Correnti

Relentless: Kate Johnson on Google’s Women’s Sports Playbook

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/df1e0aa9-0457-48fb-9c09-b2ba000ffc59/transcript