Mike Nichols has spent nearly two decades proving women’s sports are undervalued—and he’s putting his investments where the returns are. The former LPGA exec turned Chief of Sponsorship Strategy at Group 1001 joins Laura to talk about Gainbridge’s partnerships with the USL Super League, Caitlin Clark, and more. They get into why 40% of his sponsorship dollars go to women’s sports, how $5,000 grants can create outsized impact, and where the opportunity lies for brands willing to get in from grassroots to the ground floor.

<p>Mike Nichols has spent nearly two decades proving women&rsquo;s sports are undervalued&mdash;and he&rsquo;s putting his investments where the returns are. The former LPGA exec turned Chief of Sponsorship Strategy at Group 1001 joins Laura to talk about Gainbridge&rsquo;s partnerships with the USL Super League, Caitlin Clark, and more. They get into why 40% of his sponsorship dollars go to women&rsquo;s sports, how $5,000 grants can create outsized impact, and where the opportunity lies for brands willing to get in from grassroots to the ground floor.</p>

Women’s sports aren’t just growing—they’re booming. And Courtside is where you’ll get the inside track on the deals, disruptors, and dollars driving the industry forward. Hosted by Laura Correnti, award-winning media executive and founder of Deep Blue Sports & Entertainment, this podcast goes beyond the scores to spotlight the power players, trends, and investments shaping the future of this billion-dollar business. From groundbreaking sponsorships to media rights battles and the investors betting big, Courtside delivers the play-by-play on how women’s sports are changing the game. Whether you’re an industry insider, investor, athlete, or a fan ready to see women’s sports thrive, this is your front-row seat to the action: Courtside.

<p>Women&rsquo;s sports aren&rsquo;t just growing&mdash;they&rsquo;re booming. And Courtside is where you&rsquo;ll get the inside track on the deals, disruptors, and dollars driving the industry forward.&nbsp;Hosted by Laura Correnti, award-winning media executive and founder of Deep Blue Sports &amp; Entertainment, this podcast goes beyond the scores to spotlight the power players, trends, and investments shaping the future of this billion-dollar business.&nbsp;From groundbreaking sponsorships to media rights battles and the investors betting big, Courtside delivers the play-by-play on how women&rsquo;s sports are changing the game. Whether you&rsquo;re an industry insider, investor, athlete, or a fan ready to see women&rsquo;s sports thrive, this is your front-row seat to the action: Courtside.</p>

Courtside with Laura Correnti

Mike Nichols of Gainbridge on Playing the Long Game in Women's Sports 

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/b2e80e92-da1c-495d-bf6f-b38200f02732/transcript