There was no home for pro volleyball in the U.S.—so Katlyn Gao built one from the ground up: LOVB (A.K.A. League One Volleyball). She joins Laura to share how a personal mission became a national movement, why conviction matters more than consensus (or even fundraising), and what it takes to build something that lasts—and reshapes the future—in the world of women’s sports.

 

00:35 Meet Katlyn Gao: Visionary Behind League One Volleyball

01:25 Building a Pro League: Challenges and Strategies

02:58 The Youth Pipeline: Foundation of the League

05:54 Commercialization and Brand Building

13:54 Creating Cultural Relevance and Fan Engagement

23:02 Personal Stories and Motivations

27:00 Season One Highlights and Future Plans

There was no home for pro volleyball in the U.S.&mdash;so Katlyn Gao built one from the ground up: LOVB (A.K.A. League One Volleyball). She joins Laura to share how a personal mission became a national movement, why conviction matters more than consensus (or even fundraising), and what it takes to build something that lasts&mdash;and reshapes the future&mdash;in the world of women&rsquo;s sports.
&nbsp;
00:35&nbsp;Meet Katlyn Gao: Visionary Behind League One Volleyball
01:25&nbsp;Building a Pro League: Challenges and Strategies
02:58&nbsp;The Youth Pipeline: Foundation of the League
05:54&nbsp;Commercialization and Brand Building
13:54&nbsp;Creating Cultural Relevance and Fan Engagement
23:02&nbsp;Personal Stories and Motivations
27:00 Season One Highlights and Future Plans

Women’s sports aren’t just growing—they’re booming. And Courtside is where you’ll get the inside track on the deals, disruptors, and dollars driving the industry forward. Hosted by Laura Correnti, award-winning media executive and founder of Deep Blue Sports & Entertainment, this podcast goes beyond the scores to spotlight the power players, trends, and investments shaping the future of this billion-dollar business. From groundbreaking sponsorships to media rights battles and the investors betting big, Courtside delivers the play-by-play on how women’s sports are changing the game. Whether you’re an industry insider, investor, athlete, or a fan ready to see women’s sports thrive, this is your front-row seat to the action: Courtside.

Women&rsquo;s sports aren&rsquo;t just growing&mdash;they&rsquo;re booming. And Courtside is where you&rsquo;ll get the inside track on the deals, disruptors, and dollars driving the industry forward.&nbsp;Hosted by Laura Correnti, award-winning media executive and founder of Deep Blue Sports &amp; Entertainment, this podcast goes beyond the scores to spotlight the power players, trends, and investments shaping the future of this billion-dollar business.&nbsp;From groundbreaking sponsorships to media rights battles and the investors betting big, Courtside delivers the play-by-play on how women&rsquo;s sports are changing the game. Whether you&rsquo;re an industry insider, investor, athlete, or a fan ready to see women&rsquo;s sports thrive, this is your front-row seat to the action: Courtside.

Courtside with Laura Correnti

"It's Pronounced LOVE”: Katlyn Gao on Building LOVB and Legacy

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/7f73ca7d-9657-46e0-8024-b2dd00275e6f/transcript