Sarah Spain has spent nearly two decades shaping the way we talk about sports—from breaking down barriers in early sports radio to co-creating ESPN’s first all-women podcast. Now she’s back with Good Game—a first-of-its-kind, daily podcast spotlighting the stories, stats, and stars driving the explosive growth in the popularity of women’s sports. Sarah joins Laura to talk about her journey to airtime and why telling better stories isn’t just good journalism—it’s part of the game plan for growth.

 

00:00 Introduction and Early Aspirations
02:26 Realizing a Career in Sports Broadcasting
05:06 Breaking into the Industry
07:37 Finding Her Style and Voice
09:43 The Importance of Humor and Listening
12:29 Challenges and Evolution in Women's Sports Coverage
16:21 Community Building and Engagement
20:24 Commercialization and Brand Engagement
29:12 Closing Thoughts and Future Projects

Sarah Spain has spent nearly two decades shaping the way we talk about sports&mdash;from breaking down barriers in early sports radio to co-creating ESPN&rsquo;s first all-women podcast. Now she&rsquo;s back with Good Game&mdash;a first-of-its-kind, daily podcast spotlighting the stories, stats, and stars driving the explosive growth in the popularity of women&rsquo;s sports. Sarah joins Laura to talk about her journey to airtime and why telling better stories isn&rsquo;t just good journalism&mdash;it&rsquo;s part of the game plan for growth.
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00:00 Introduction and Early Aspirations 02:26 Realizing a Career in Sports Broadcasting 05:06 Breaking into the Industry 07:37 Finding Her Style and Voice 09:43 The Importance of Humor and Listening 12:29 Challenges and Evolution in Women's Sports Coverage 16:21 Community Building and Engagement 20:24 Commercialization and Brand Engagement 29:12 Closing Thoughts and Future Projects

Women’s sports aren’t just growing—they’re booming. And Courtside is where you’ll get the inside track on the deals, disruptors, and dollars driving the industry forward. Hosted by Laura Correnti, award-winning media executive and founder of Deep Blue Sports & Entertainment, this podcast goes beyond the scores to spotlight the power players, trends, and investments shaping the future of this billion-dollar business. From groundbreaking sponsorships to media rights battles and the investors betting big, Courtside delivers the play-by-play on how women’s sports are changing the game. Whether you’re an industry insider, investor, athlete, or a fan ready to see women’s sports thrive, this is your front-row seat to the action: Courtside.

Women&rsquo;s sports aren&rsquo;t just growing&mdash;they&rsquo;re booming. And Courtside is where you&rsquo;ll get the inside track on the deals, disruptors, and dollars driving the industry forward.&nbsp;Hosted by Laura Correnti, award-winning media executive and founder of Deep Blue Sports &amp; Entertainment, this podcast goes beyond the scores to spotlight the power players, trends, and investments shaping the future of this billion-dollar business.&nbsp;From groundbreaking sponsorships to media rights battles and the investors betting big, Courtside delivers the play-by-play on how women&rsquo;s sports are changing the game. Whether you&rsquo;re an industry insider, investor, athlete, or a fan ready to see women&rsquo;s sports thrive, this is your front-row seat to the action: Courtside.

Courtside with Laura Correnti

Good Game: Sarah Spain is Shaping the Sports Media Playbook

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/e23acab8-6d7b-41a6-801c-b33800400716/transcript