Sophie Goldschmidt didn’t grow up in snow sports—but now she’s leading them into a new era. As CEO of U.S. Ski & Snowboard, she’s shaking up a traditionally insular space with entrepreneurial thinking, global strategy, and a clear mission: to turn Olympic-level athletes into household names. She talks to Laura about breaking through the four-year awareness cycle, creating premium brand partnerships, and how a chairlift ride might just be the best meeting in marketing.

 

02:28 Sophie's Journey in Sports

04:14 Leading US Ski and Snowboard

14:47 Expanding into Travel and Hospitality

23:48 Creative Content and Athlete Inspiration

26:43 Strategic Partnerships and Brand Collaborations

31:48 Challenges and Resilience of Athletes

34:38 Global Audience and Fan Engagement

37:55 Sponsorship and Financial Support

Sophie Goldschmidt didn&rsquo;t grow up in snow sports&mdash;but now she&rsquo;s leading them into a new era. As CEO of U.S. Ski &amp; Snowboard, she&rsquo;s shaking up a traditionally insular space with entrepreneurial thinking, global strategy, and a clear mission: to turn Olympic-level athletes into household names. She talks to Laura about breaking through the four-year awareness cycle, creating premium brand partnerships, and how a chairlift ride might just be the best meeting in marketing.
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02:28 Sophie's Journey in Sports
04:14 Leading US Ski and Snowboard
14:47 Expanding into Travel and Hospitality
23:48 Creative Content and Athlete Inspiration
26:43 Strategic Partnerships and Brand Collaborations
31:48 Challenges and Resilience of Athletes
34:38 Global Audience and Fan Engagement
37:55 Sponsorship and Financial Support

Women’s sports aren’t just growing—they’re booming. And Courtside is where you’ll get the inside track on the deals, disruptors, and dollars driving the industry forward. Hosted by Laura Correnti, award-winning media executive and founder of Deep Blue Sports & Entertainment, this podcast goes beyond the scores to spotlight the power players, trends, and investments shaping the future of this billion-dollar business. From groundbreaking sponsorships to media rights battles and the investors betting big, Courtside delivers the play-by-play on how women’s sports are changing the game. Whether you’re an industry insider, investor, athlete, or a fan ready to see women’s sports thrive, this is your front-row seat to the action: Courtside.

Women&rsquo;s sports aren&rsquo;t just growing&mdash;they&rsquo;re booming. And Courtside is where you&rsquo;ll get the inside track on the deals, disruptors, and dollars driving the industry forward.&nbsp;Hosted by Laura Correnti, award-winning media executive and founder of Deep Blue Sports &amp; Entertainment, this podcast goes beyond the scores to spotlight the power players, trends, and investments shaping the future of this billion-dollar business.&nbsp;From groundbreaking sponsorships to media rights battles and the investors betting big, Courtside delivers the play-by-play on how women&rsquo;s sports are changing the game. Whether you&rsquo;re an industry insider, investor, athlete, or a fan ready to see women&rsquo;s sports thrive, this is your front-row seat to the action: Courtside.

Courtside with Laura Correnti

Courtside Goes Slopeside: Inside U.S. Ski & Snowboard with Sophie Goldschmidt

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/92843eb0-a544-4d1f-8cb0-b2f001585616/transcript