Sophie Goldschmidt didn’t grow up in snow sports—but now she’s leading them into a new era. As CEO of U.S. Ski & Snowboard, she’s shaking up a traditionally insular space with entrepreneurial thinking, global strategy, and a clear mission: to turn Olympic-level athletes into household names. She talks to Laura about breaking through the four-year awareness cycle, creating premium brand partnerships, and how a chairlift ride might just be the best meeting in marketing.

02:28 Sophie's Journey in Sports

04:14 Leading US Ski and Snowboard

14:47 Expanding into Travel and Hospitality

23:48 Creative Content and Athlete Inspiration

26:43 Strategic Partnerships and Brand Collaborations

31:48 Challenges and Resilience of Athletes

34:38 Global Audience and Fan Engagement

37:55 Sponsorship and Financial Support