Laura joins the Possible NOW Podcast with Christian Muche to discuss why women’s sports isn’t charity—it’s business. Drawing on her career identifying white space and turning it into opportunity, Laura unpacks the myths keeping advertisers on the sidelines, how athletes are redefining ownership through their own media platforms, and why the next billion-dollar growth story in sports will be led by women.

 

02:08 Laura's Early Love for Sports
04:17 The Transferable Skills from Sports to Leadership
08:34 The Business Case for Women's Sports
17:08 The Impact of Media and Athlete Platforms
25:11 Innovative Sponsorship Models
31:35 Future Visions and Partnerships
37:31 Conclusion and Final Thoughts

Laura joins the Possible NOW Podcast with Christian Muche to discuss why women&rsquo;s sports isn&rsquo;t charity&mdash;it&rsquo;s business. Drawing on her career identifying white space and turning it into opportunity, Laura unpacks the myths keeping advertisers on the sidelines, how athletes are redefining ownership through their own media platforms, and why the next billion-dollar growth story in sports will be led by women.
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02:08 Laura's Early Love for Sports 04:17 The Transferable Skills from Sports to Leadership 08:34 The Business Case for Women's Sports 17:08 The Impact of Media and Athlete Platforms 25:11 Innovative Sponsorship Models 31:35 Future Visions and Partnerships 37:31 Conclusion and Final Thoughts

Women’s sports aren’t just growing—they’re booming. And Courtside is where you’ll get the inside track on the deals, disruptors, and dollars driving the industry forward. Hosted by Laura Correnti, award-winning media executive and founder of Deep Blue Sports & Entertainment, this podcast goes beyond the scores to spotlight the power players, trends, and investments shaping the future of this billion-dollar business. From groundbreaking sponsorships to media rights battles and the investors betting big, Courtside delivers the play-by-play on how women’s sports are changing the game. Whether you’re an industry insider, investor, athlete, or a fan ready to see women’s sports thrive, this is your front-row seat to the action: Courtside.

Women&rsquo;s sports aren&rsquo;t just growing&mdash;they&rsquo;re booming. And Courtside is where you&rsquo;ll get the inside track on the deals, disruptors, and dollars driving the industry forward.&nbsp;Hosted by Laura Correnti, award-winning media executive and founder of Deep Blue Sports &amp; Entertainment, this podcast goes beyond the scores to spotlight the power players, trends, and investments shaping the future of this billion-dollar business.&nbsp;From groundbreaking sponsorships to media rights battles and the investors betting big, Courtside delivers the play-by-play on how women&rsquo;s sports are changing the game. Whether you&rsquo;re an industry insider, investor, athlete, or a fan ready to see women&rsquo;s sports thrive, this is your front-row seat to the action: Courtside.

Courtside with Laura Correnti

Courtside Away Game: Laura Correnti on Possible Now with Christian Muche

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/24ebf755-93ee-4236-8a54-b38c0015724e/transcript