When the U.S. Women’s National Team won the 2019 Women's World Cup, a stadium full of fans chanted “equal pay” instead of “USA”—and Laura Correnti took note. She tells Inside the Ice House how that moment inspired the journey to founding Deep Blue Sports + Entertainment, what brands need to know about strategic investment, and why the growth curve is just getting started.

 

00:44 The Rise of Women's Sports 
01:25 Deep Blue Sports and Entertainment
01:40 Key Trends from Cannes Lion
02:53 The Evolution of Brand Storytelling
03:35 The Impact of AI and Individual Creators
05:53 The Business of Women's Sports
09:02 Challenges and Opportunities in Women's Sports Marketing
17:05 The Future of Women's Sports
23:10 Strategic Approaches for Brands
25:50 Conclusion and Final Thoughts

When the U.S. Women&rsquo;s National Team won the 2019 Women's World Cup, a stadium full of fans chanted &ldquo;equal pay&rdquo; instead of &ldquo;USA&rdquo;&mdash;and Laura Correnti took note. She tells Inside the Ice House how that moment inspired the journey to founding Deep Blue Sports + Entertainment, what brands need to know about strategic investment, and why the growth curve is just getting started.
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00:44 The Rise of Women's Sports 01:25 Deep Blue Sports and Entertainment 01:40 Key Trends from Cannes Lion 02:53 The Evolution of Brand Storytelling 03:35 The Impact of AI and Individual Creators 05:53 The Business of Women's Sports 09:02 Challenges and Opportunities in Women's Sports Marketing 17:05 The Future of Women's Sports 23:10 Strategic Approaches for Brands 25:50 Conclusion and Final Thoughts

Women’s sports aren’t just growing—they’re booming. And Courtside is where you’ll get the inside track on the deals, disruptors, and dollars driving the industry forward. Hosted by Laura Correnti, award-winning media executive and founder of Deep Blue Sports & Entertainment, this podcast goes beyond the scores to spotlight the power players, trends, and investments shaping the future of this billion-dollar business. From groundbreaking sponsorships to media rights battles and the investors betting big, Courtside delivers the play-by-play on how women’s sports are changing the game. Whether you’re an industry insider, investor, athlete, or a fan ready to see women’s sports thrive, this is your front-row seat to the action: Courtside.

Women&rsquo;s sports aren&rsquo;t just growing&mdash;they&rsquo;re booming. And Courtside is where you&rsquo;ll get the inside track on the deals, disruptors, and dollars driving the industry forward.&nbsp;Hosted by Laura Correnti, award-winning media executive and founder of Deep Blue Sports &amp; Entertainment, this podcast goes beyond the scores to spotlight the power players, trends, and investments shaping the future of this billion-dollar business.&nbsp;From groundbreaking sponsorships to media rights battles and the investors betting big, Courtside delivers the play-by-play on how women&rsquo;s sports are changing the game. Whether you&rsquo;re an industry insider, investor, athlete, or a fan ready to see women&rsquo;s sports thrive, this is your front-row seat to the action: Courtside.

Courtside with Laura Correnti

Courtside Away Game: Laura Correnti on Inside the Ice House with NYSE

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/9f36c4f5-24ad-4fda-8649-b330005161cd/transcript