India is YouTube’s fastest growing market?

How does YouTube make creators entrepreneurs?

What makes Indian creators stand out globally?

Can creators ever truly understand algorithms?

What’s the next big format after short videos?

Is YouTube Disrupting the OTT Streaming Space?

More Film Premieres Coming Direct to YouTube?

 YouTube's Role in India's Visual Podcast Boom

YouTube’s Investment & Growth Plans in India

What’s Driving YouTube’s Revenue in India?

YouTube’s AI Rules for Repetitive Content

Creator Burnout & Platform Dependence Issues

Top 3 Drivers of YouTube India’s Future 

 Credits

India is YouTube’s fastest-growing market home to a young, ambitious generation that’s transforming from viewers into global creators. In this conversation, host Anirban Chowdhury talks to Gunjan Soni Country Managing Director of YouTube India to break down how the platform is powering this shift. She talks about the explosive rise of Shorts, the growing influence of connected TV, and how linguistic diversity and AI are opening new frontiers for creators. Soni also dives into YouTube’s evolving monetization ecosystem from ad revenue and fan funding to affiliate models and how Indian creators are turning content into thriving businesses. The discussion doesn’t shy away from the tough issues: burnout, platform dependence, algorithm myths, and the guardrails around AI-generated content. 

Tune in:

You can follow Anirban Chowdhury on his social media: Twitter and Linkedin

Listen to Corner Office Conversation: Corner Office Conversation with Pawan Goenka, Chairman, IN-SPACe, Corner Office Conversation with The New Leaders of Indian Pharma and much more.


Catch the latest episode of “Corner Office Conversation” on: Spotify, Amazon Music, Apple Podcasts,and wherever you get your podcasts from.

India is YouTube&rsquo;s fastest-growing market home to a young, ambitious generation that&rsquo;s transforming from viewers into global creators. In this conversation, host Anirban Chowdhury talks to Gunjan Soni Country Managing Director of YouTube India to break down how the platform is powering this shift. She talks about the explosive rise of Shorts, the growing influence of connected TV, and how linguistic diversity and AI are opening new frontiers for creators. Soni also dives into YouTube&rsquo;s evolving monetization ecosystem from ad revenue and fan funding to affiliate models and how Indian creators are turning content into thriving businesses. The discussion doesn&rsquo;t shy away from the tough issues: burnout, platform dependence, algorithm myths, and the guardrails around AI-generated content.&nbsp;
Tune in: You can follow Anirban Chowdhury on his social media: <a href="https://twitter.com/AnirbanET">Twitter</a> and <a href="https://www.linkedin.com/in/anirban-chowdhury-b5067219/">Linkedin </a>Listen to Corner Office Conversation: <a href="https://podcasts.apple.com/in/podcast/corner-office-conversation/id1827451035?i=1000718205446">Corner Office Conversation with Pawan Goenka, Chairman, IN-SPACe</a>, <a href="https://podcasts.apple.com/in/podcast/corner-office-conversation/id1827451035?i=1000720534576">Corner Office Conversation with The New Leaders of Indian Pharma</a> and <a href="https://podcasts.apple.com/in/podcast/corner-office-conversation/id1827451035">much more</a>.
 Catch the latest episode of &ldquo;Corner Office Conversation&rdquo; on: <a href="https://open.spotify.com/show/4fq4hKHPZO3MVDNhtOQ5OU?si=99e033dfb01a44c7">Spotify</a>, <a href="https://music.amazon.com/podcasts/1f0c9fc5-f702-4a84-bd7d-4f010bea72a5/corner-office-conversation">Amazon Music</a>, <a href="https://podcasts.apple.com/in/podcast/the-morning-brief/id1568661777">Apple Podcasts</a>,and wherever you get your podcasts from.

Corner Office Conversation is The Economic Times’ flagship interview podcast featuring unfiltered, one-on-one conversations with some of India and the world’s most powerful business leaders.

Hosted by ET’s top journalists and editors, this fortnightly show goes beyond headlines and press releases to explore how CEOs and founders think, decide, and lead in an era of disruption.

From Marc Benioff (Salesforce), Dara Khosrowshahi (Uber), and Roland Busch (Siemens) to Adar Poonawalla (Serum Institute), Suresh Narayanan (Nestlé India), and Ravi Kumar S (Cognizant), these conversations uncover personal leadership playbooks, global strategy pivots, lessons from failures, and bold visions for the future — across industries like tech, healthcare, manufacturing, finance, and consumer goods.

New episodes drop every alternate Monday.

Corner Office Conversation is The Economic Times&rsquo; flagship interview podcast featuring unfiltered, one-on-one conversations with some of India and the world&rsquo;s most powerful business leaders.
Hosted by ET&rsquo;s top journalists and editors, this fortnightly show goes beyond headlines and press releases to explore how CEOs and founders think, decide, and lead in an era of disruption.
From Marc Benioff (Salesforce), Dara Khosrowshahi (Uber), and Roland Busch (Siemens) to Adar Poonawalla (Serum Institute), Suresh Narayanan (Nestl&eacute; India), and Ravi Kumar S (Cognizant), these conversations uncover personal leadership playbooks, global strategy pivots, lessons from failures, and bold visions for the future &mdash; across industries like tech, healthcare, manufacturing, finance, and consumer goods.
New episodes drop every alternate Monday.

Corner Office Conversation

Corner Office Conversation with Gunjan Soni, Country Managing Director, Youtube India.

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