Over a million international visitors were expected to come to the U.S. during the 2026 FIFA World Cup. But how did forecasters come up with that number almost a year ago? Teo tells Clare about the surprisingly straightforward math and how businesses use that information to (try to) prepare enough beer when the Scots come to town.

We want to answer your questions about how our world works! Click here to submit a question using our online form, or email the team at ControlF@kuow.org

Support the show by supporting our home, KUOW Public Radio in Seattle.

Sources in this episode:
Interview: Aran Ryan, Tourism Economics, 2026
Interview: John David, Sports Events and Tourism Association, 2026

Over a million international visitors were expected to come to the U.S. during the 2026 FIFA World Cup. But how did forecasters come up with that number almost a year ago? Teo tells Clare about the surprisingly straightforward math and how businesses use that information to (try to) prepare enough beer when the Scots come to town.
We want to answer your questions about how our world works!&nbsp;<a href="https://forms.office.com/r/4nGSfCuAML">Click here</a> to submit a question using our online form, or email the team at ControlF@kuow.org
Support the show by supporting our home, <a href="https://kuow.org/controlf">KUOW Public Radio</a> in Seattle.
Sources in this episode:
<ul>
<li aria-level="1">Interview: Aran Ryan, Tourism Economics, 2026</li>
<li aria-level="1">Interview: John David, Sports Events and Tourism Association, 2026</li>
</ul>

Control F is a podcast about data — hard, fuzzy, surprising, and sometimes unreliable data — and all the ways it influences our daily lives. In each episode, we dig deep on a topic and search through research, algorithms, and assumptions to bring you insights on how stuff works. In a world ruled by numbers, Control F reads between the (spreadsheet) lines to find the bigger story.

Control F is a podcast about data &mdash; hard, fuzzy, surprising, and sometimes unreliable data &mdash; and all the ways it influences our daily lives. In each episode, we dig deep on a topic and search through research, algorithms, and assumptions to bring you insights on how stuff works. In a world ruled by numbers, Control F reads between the (spreadsheet) lines to find the bigger story.

Control F is a podcast about data — hard, fuzzy, surprising, and sometimes unreliable data — and all the ways it influences our daily lives. 

Control F

Over a million international visitors were expected to come to the U.S. during the 2026 FIFA World Cup. But how did forecasters come up with that number almost a year ago?