How do you create content to market content? One great person to ask is Sarah Weiss, Brand Manager for the incredibly popular radio show and podcast Live from Here with Chris Thile. Sarah joins Amber Mundinger and guest host Marc Raco to share about how she thinks about content,  digital strategy, and navigating the constantly changing dynamics of a prolific media institution. Plus how the show drives marketing and branding content, and vice versa. Also: an amazing Pennsylvania snack.

How do you create content to market content? One great person to ask is Sarah Weiss, Brand Manager for the incredibly popular radio show and podcast Live from Here with Chris Thile. Sarah joins Amber Mundinger and guest host Marc Raco to share about how she thinks about content,&nbsp; digital strategy, and navigating the constantly changing dynamics of a prolific media institution. Plus how the show drives marketing and branding content, and vice versa. Also: an amazing Pennsylvania snack.

How are consumer brands reaching new audiences through digital storytelling? Where is content programming going next? Technology is changing the way people view and connect with brands across the globe. Each week, our experts discuss killer content strategies, mapping out content by audience demos, storytelling success measurement, influencer partnership strategies, and talk about building in-house cultures of content.

transformation and innovation of brand storytelling

Content Is Your Business

Sarah Weiss of Live from Here with Chris Thile - Content for Content

How does an interactive agency change the game for brands? Mike Molnar, Managing Partner at GLOW (an award-winning digital marketing and social media agency in New York, comprised of dozens of industry veterans, Ivy League graduates, photographers, musicians, artists, world travelers, devoted fans, and curious marketers, all unified in expertise of social and digital) joins guest host Marc Raco to discuss creating smart, effective, and results-driven campaigns; making smart and creative use of data; the benefits of augmented reality turn otherwise dull ads into entertaining experiences, and how politics and movie experiences can benefit from AR; GLOW's take on radical honesty, an early memory of moving content, climate change; how pickles connect to family roots and the TV show MASH; and, more.

How does an interactive agency change the game for brands? Mike Molnar, Managing Partner at GLOW (an award-winning digital marketing and social media agency in New York, comprised of dozens of industry veterans, Ivy League graduates, photographers, musicians, artists, world travelers, devoted fans, and curious marketers, all unified in expertise of social and digital) joins guest host Marc Raco to discuss creating smart, effective, and results-driven campaigns; making smart and creative use of data;&nbsp;the&nbsp;benefits of augmented reality turn otherwise dull ads into entertaining experiences, and how politics and movie experiences can benefit from AR; GLOW's take on radical honesty, an&nbsp;early memory of moving content, climate change; how&nbsp;pickles connect to family roots and the TV show MASH; and, more.

Mike Molnar of GLOW - Active Listeners, Deep Thinkers, Digital Entertainers

IMGN is a tech-media company specialized in producing and programming social content for Gen Z audiences. IMGN owns and operates a portfolio of 14 distinct media brands with an overall reach of +40 million followers. Noah Mallin, Chief of Brand Strategy at IMGN Media, shares a look into the business, the nature of transforming content, what connects with Gen Z, and how brand messaging will be affected by COVID-19.

IMGN is a tech-media company specialized in producing and programming social content for Gen Z audiences. IMGN owns and operates a portfolio of 14 distinct media brands with an overall reach of +40 million followers. Noah Mallin,&nbsp;Chief of Brand Strategy at <a href="https://imgn.media">IMGN Media</a>, shares a look into the business, the nature of transforming content, what connects with Gen Z, and how brand messaging will be affected by COVID-19.

Noah Mallin of IMGN Media - Inspiring and Marketing to Gen Z

The final episode of "The Adventures of Stitch O'Malley: Fashion Detective"  --  a fun example of creative marketing content we are publishing for the first time ever. We really would love to hear how you are doing and also what you think, so reach out to us on Instagram or Facebook at @mouthmedianetwork or email us at podcast@mouthmedianetwork.com!

The final episode of "The Adventures of Stitch O'Malley: Fashion Detective" &nbsp;-- &nbsp;a fun example of creative marketing content we are publishing for the first time ever. We really would love to hear how you are doing and also what you think, so reach out to us on Instagram or Facebook at @mouthmedianetwork or email us at <a href="mailto:podcast@mouthmedianetwork.com">podcast@mouthmedianetwork.com</a>!

Sarah Weiss of Live from Here with Chris Thile - Content for Content

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Content Is Your Business

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