There’s an outsider disrupting the ad industry - only her tool of disruption is journalism —  reporting on content —  holding the ad industry accountable and creating a standard for doing business the right way—-in an effort to transform the industry. 

Lindsay Stein, Editor for Campaign US—-a global business magazine covering advertising, media, marketing and commercial creativity, joins Ritesh Gupta, Amber Mundinger, and Natasha Cholerton Brown to share the four pillars of progress; how Campaign is holding the industry responsible for doing good work, and doing it the right way; how she’s found so much positivity in  an industry sometimes seen as jaded; and a look at the need for more recognition for creative people who are driving the best work.

<p>There&rsquo;s an outsider disrupting the ad industry - only her tool of disruption is journalism &mdash;&nbsp; reporting on content &mdash;&nbsp; holding the ad industry accountable and creating a standard for doing business the right way&mdash;-in an effort to transform the industry.&nbsp;</p>
<p>Lindsay Stein, Editor for Campaign US&mdash;-a global business magazine covering advertising, media, marketing and commercial creativity, joins Ritesh Gupta, Amber Mundinger, and Natasha Cholerton Brown to share&nbsp;the four pillars of progress; how Campaign is holding the industry responsible for doing good work, and doing it the right way; how she&rsquo;s found so much positivity in&nbsp; an industry sometimes seen as jaded; and a look at the need for more recognition for creative people who are driving the best work.</p>

How are consumer brands reaching new audiences through digital storytelling? Where is content programming going next? Technology is changing the way people view and connect with brands across the globe. Each week, our experts discuss killer content strategies, mapping out content by audience demos, storytelling success measurement, influencer partnership strategies, and talk about building in-house cultures of content.

transformation and innovation of brand storytelling

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