What thinking and insight does the former Director of Curation for Twitter bring as Chief Digital Content Officer for Hearst TV? Hearst is a leading global, diversified media, information and services company with more than 360 businesses including Hearst TV (a national multimedia company with operations serving nearly three dozen U.S. cities, reaching one out of every five U.S. households, and delivering  local and national news, weather, information, sports and entertainment programming via every available content-delivery platform). Andrew Fitzgerald leads digital content efforts across Hearst Television's local stations and central teams, and he joins the show in a wide ranging and useful conversation.

<p>What thinking and insight does the former Director of Curation for Twitter bring as Chief Digital Content Officer for Hearst TV? Hearst is a leading global, diversified media, information and services company with more than 360 businesses including Hearst TV (a national multimedia company with operations serving nearly three dozen U.S. cities, reaching one out of every five U.S. households, and delivering &nbsp;local and national news, weather, information, sports and entertainment programming via every available content-delivery platform). Andrew Fitzgerald leads digital content efforts across Hearst Television's local stations and central teams, and he joins the show in a wide ranging and useful conversation.</p>

How are consumer brands reaching new audiences through digital storytelling? Where is content programming going next? Technology is changing the way people view and connect with brands across the globe. Each week, our experts discuss killer content strategies, mapping out content by audience demos, storytelling success measurement, influencer partnership strategies, and talk about building in-house cultures of content.

transformation and innovation of brand storytelling

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