Yaël gives us a DC update, David is shivering, and we ask the fundamental question: why do consumers stay loyal to certain brands? Some thoughts on Voice, Exit, and Loyalty, and how things are changing in political brands.

Broadcast on Consumer Choice Radio on April 29, 2022.

Syndicated on Sauga 960AM and Coastal Carolina Network.

Website: https://consumerchoicecenter.org/radio

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Produced by the Consumer Choice Center.