We explore how brands can unlock cultural signals, insights, and anthropology to flourish within New Zealand’s unique culture and media ecosystem. Moderator Bree Tomasel, ZM, is joined by Maurice Riley Chief Data Officer, Publicis Groupe ANZ, Kat Day General Manager, Herd MSL and Breakout Room, Nicky Greville Managing Director, Spark Foundry, Mark Cochrane CEO, Saatchi & Saatchi NZ |  Chief Connections Officer, Publicis Groupe NZ and Dr Rebecca Trelease (AUT).