Ever put a marketing message out there, sure it was going to hit the mark, only to have it completely flop? You know your customer needs what you offer, but they’re just not getting it.

That might be because your message isn’t landing in a way they understand. This episode is all about audience schemas—how people naturally process information, what makes content feel familiar and relevant, and why trying to change someone’s beliefs is an uphill battle.

We’re covering:
What audience schemas are and why they matter
How people naturally categorise and process information
Why some content resonates deeply, while other content feels like noise
The role of cultural background, values, and beliefs in how messages land
Simple, practical ways to test and tweak your content so it actually connects

Marketing isn’t about convincing people they need you—it’s about meeting them where they already are. When we understand how our audience thinks and what they care about, we can create content that feels natural, makes sense, and removes the friction between what we’re saying and what they need to hear.

I’ve got a free resource to help with this—Dial In Your Dream Client—which will help you create a psychographic profile and start refining your messaging. You’ll find the link below.

Would love to hear your thoughts on this one. Does your messaging match the way your audience already thinks? Have you noticed a difference when you tweak the way you talk about your offers? Let me know.

Next week, we’re back with a more tactical episode, breaking down a strategic how-to. Every few weeks, I’ll be diving into marketing psychology, alternating with practical content strategy and guest interviews—so keep an eye out for those.

Thanks for tuning in. Let’s get into it.

Important Links

Dial into your ideal client - psychographic workbook

Fix your marketing strategy in two days

Become a confident content creator in just two days

Get a FREE copy of THE MARKETING FIX

Rachel’s SUBSTACK

Rachel’s YouTube Channel

Buy your copy of Be a Spider, Build a Web

Ever put a marketing message out there, sure it was going to hit the mark, only to have it completely flop? You know your customer needs what you offer, but they&rsquo;re just not getting it.
That might be because your message isn&rsquo;t landing in a way they understand. This episode is all about audience schemas&mdash;how people naturally process information, what makes content feel familiar and relevant, and why trying to change someone&rsquo;s beliefs is an uphill battle.
We&rsquo;re covering:
<ul>
<li aria-level="1">What audience schemas are and why they matter</li>
<li aria-level="1">How people naturally categorise and process information</li>
<li aria-level="1">Why some content resonates deeply, while other content feels like noise</li>
<li aria-level="1">The role of cultural background, values, and beliefs in how messages land</li>
<li aria-level="1">Simple, practical ways to test and tweak your content so it actually connects</li>
</ul>
Marketing isn&rsquo;t about convincing people they need you&mdash;it&rsquo;s about meeting them where they already are. When we understand how our audience thinks and what they care about, we can create content that feels natural, makes sense, and removes the friction between what we&rsquo;re saying and what they need to hear.
I&rsquo;ve got a free resource to help with this&mdash;Dial In Your Dream Client&mdash;which will help you create a psychographic profile and start refining your messaging. You&rsquo;ll find the link below.
Would love to hear your thoughts on this one. Does your messaging match the way your audience already thinks? Have you noticed a difference when you tweak the way you talk about your offers? Let me know.
Next week, we&rsquo;re back with a more tactical episode, breaking down a strategic how-to. Every few weeks, I&rsquo;ll be diving into marketing psychology, alternating with practical content strategy and guest interviews&mdash;so keep an eye out for those.
Thanks for tuning in. Let&rsquo;s get into it.
Important Links
<a href="https://identify.ac-page.com/content-masterweb-leg-gen-psychographics">Dial into your ideal client - psychographic workbook</a>
<a href="https://www.identifymarketing.co.nz/marketing-strategy-intensive/">Fix your marketing strategy in two days</a>
<a href="https://www.identifymarketing.co.nz/content-marketing-training-workshop/">Become a confident content creator in just two days</a>
<a href="https://identify.ac-page.com/the-marketing-fix">Get a FREE copy of THE MARKETING FIX</a>
<a href="https://hellohumanbyrachelklaver.substack.com/">Rachel&rsquo;s SUBSTACK</a>
<a href="https://www.youtube.com/marketingwithrachelklaver">Rachel&rsquo;s YouTube Channel</a>
<a href="https://mymapitmarketing.com/products/be-a-spider-build-a-web-sticky-content-marketing-for-small-businesses">Buy your copy of Be a Spider, Build a Web</a>

Welcome to "Confident Content," the ultimate podcast for small business owners who want to create marketing content with confidence. I'm Rachel Klaver, your trusted content marketing coach, and I'm here to empower you every step of the way.

In each episode of "Confident Content," we dive deep into the world of content creation, equipping you with the knowledge and support you need to become a pro in crafting captivating marketing materials. Whether it's long or short-form content, including engaging blogs, compelling videos, or captivating captions, we cover it all. Consider this podcast your go-to resource for all your content creation needs.

But "Confident Content" is more than just expert advice from me. We bring in guest experts who share their invaluable insights and knowledge, providing you with diverse perspectives and strategies. Plus, we offer live coaching sessions where I personally work with small business owners like you, helping you fine-tune your content marketing strategies for optimal results.

Being a small business owner myself, I understand the challenges of finding the time, energy, and focus to create effective marketing content. With over twenty years of experience in content marketing, I've honed my skills and developed my own system, which I share with my "Content Masterwebbers" and in my book, "Be a Spider, Build a Web."

"Confident Content" is your gateway to building a sticky content web that effectively markets your business. I'm bringing my wealth of knowledge and experience directly to you, so you can grow your business with confidence.

Subscribe to "Confident Content" today and gain access to practical, up-to-date, step-by-step tactics and strategies that will not only attract your target audience but also align with your values and goals. Get ready to embark on an exciting journey of confidence-building in content creation.

Let's unleash the power of your content together. Join me on "Confident Content" and let's get ready to get confident with our content!

Welcome to "Confident Content," the ultimate podcast for small business owners who want to create marketing content with confidence. I'm Rachel Klaver, your trusted content marketing coach, and I'm here to empower you every step of the way.
In each episode of "Confident Content," we dive deep into the world of content creation, equipping you with the knowledge and support you need to become a pro in crafting captivating marketing materials. Whether it's long or short-form content, including engaging blogs, compelling videos, or captivating captions, we cover it all. Consider this podcast your go-to resource for all your content creation needs.
But "Confident Content" is more than just expert advice from me. We bring in guest experts who share their invaluable insights and knowledge, providing you with diverse perspectives and strategies. Plus, we offer live coaching sessions where I personally work with small business owners like you, helping you fine-tune your content marketing strategies for optimal results.
Being a small business owner myself, I understand the challenges of finding the time, energy, and focus to create effective marketing content. With over twenty years of experience in content marketing, I've honed my skills and developed my own system, which I share with my "Content Masterwebbers" and in my book, "Be a Spider, Build a Web."
"Confident Content" is your gateway to building a sticky content web that effectively markets your business. I'm bringing my wealth of knowledge and experience directly to you, so you can grow your business with confidence.
Subscribe to "Confident Content" today and gain access to practical, up-to-date, step-by-step tactics and strategies that will not only attract your target audience but also align with your values and goals. Get ready to embark on an exciting journey of confidence-building in content creation.
Let's unleash the power of your content together. Join me on "Confident Content" and let's get ready to get confident with our content!

Confident Content with Rachel Klaver

Welcome to "Confident Content," the perfect podcast for small business owners who want to create converting marketing content with confidence. I'm Rachel Klaver, your trusted content marketing coach, and I'm here to empower and inspire you every step of the way.

In each episode of "Confident Content," we dive deep into the world of content creation, equipping you with the knowledge and support you need to become a pro in crafting captivating marketing materials. Whether it's long or short-form content, including engaging blogs, compelling videos, or captivating captions, we cover it all. Consider this podcast your go-to resource for all your content creation needs.

But "Confident Content" is more than just expert advice from me. We bring in guest experts who share their invaluable insights and knowledge, providing you with diverse perspectives and strategies. I ask them to come with a masterclass digging deep into A+ advice and strategies.

Plus, you'll get to listen to live coaching sessions where I personally work with small business owners like you, helping you fine-tune your content marketing strategies for optimal results as you listen in.

Being a small business owner myself, I understand the challenges of finding the time, energy, and focus to create effective marketing content. With over twenty years of experience in content marketing, I've honed my skills and developed my own system, which I share with my group coaching clients in  "The Content Masterweb" and in my book, "Be a Spider, Build a Web."

"Confident Content" is your gateway to building a sticky content web that effectively markets your business. I'm bringing my wealth of knowledge and experience directly to you, so you can grow your business with confidence.

Subscribe to "Confident Content" today and gain access to practical, up-to-date, step-by-step tactics and strategies that will not only attract your target audience but also align with your values and goals. Get ready to embark on an exciting journey of confidence-building in content creation.

Let's unleash the power of your content together. Join me on "Confident Content" and let's get ready to get confident with our content!

Welcome to "Confident Content," the perfect podcast for small business owners who want to create converting marketing content with confidence. I'm Rachel Klaver, your trusted content marketing coach, and I'm here to empower and inspire you every step of the way.
In each episode of "Confident Content," we dive deep into the world of content creation, equipping you with the knowledge and support you need to become a pro in crafting captivating marketing materials. Whether it's long or short-form content, including engaging blogs, compelling videos, or captivating captions, we cover it all. Consider this podcast your go-to resource for all your content creation needs.
But "Confident Content" is more than just expert advice from me. We bring in guest experts who share their invaluable insights and knowledge, providing you with diverse perspectives and strategies. I ask them to come with a masterclass digging deep into A+ advice and strategies.
Plus, you'll get to listen to live coaching sessions where I personally work with small business owners like you, helping you fine-tune your content marketing strategies for optimal results as you listen in.
Being a small business owner myself, I understand the challenges of finding the time, energy, and focus to create effective marketing content. With over twenty years of experience in content marketing, I've honed my skills and developed my own system, which I share with my group coaching clients in  "The Content Masterweb" and in my book, "Be a Spider, Build a Web."
"Confident Content" is your gateway to building a sticky content web that effectively markets your business. I'm bringing my wealth of knowledge and experience directly to you, so you can grow your business with confidence.
Subscribe to "Confident Content" today and gain access to practical, up-to-date, step-by-step tactics and strategies that will not only attract your target audience but also align with your values and goals. Get ready to embark on an exciting journey of confidence-building in content creation.
Let's unleash the power of your content together. Join me on "Confident Content" and let's get ready to get confident with our content!

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