One of my favorite parts of having a detailed psychometric profile is being able to load it up into chatGPT, and then asking it to help me work out what type of content marketing I can do. 

Yes, some of it is not the best. Yes I’ll always rewrite the content it produces. 

But getting it to generate ideas using an in depth profile helps you target your audience in fresh ways you may not have thought of

My name is Rachel Klaver, and I care about your marketing. I’m a content marketing strategist and coach who’s never liked the straight demographic approach to marketing. I see so many small business owners not getting deep enough with looking at the whole of the person who buys from them so this series is helping you work this stuff out yourself if you can. 

In this episode we’re going to look at how I got chatGPT to find holes in my profiling and several ways I’ve always helped me create some simple videos with my newly minted client psychographic profile.

I’ll also talk a little about how I like to work with chatGPT on this type of work - and how I get a better level of results. I have learned that chatGPT works better WITH my brain, rather than instead of it

NOTE: Please do take the time to listen to parts one to three if you don’t have a psychographic profile. 





In this episode we cover:
Content Personalization: Using the psychographic profile, I can help tailor content that feels more personalised and relevant to your audience. This could involve segmenting your content to address specific sub-groups within your audience based on their interests, struggles, or desires.
Engagement Strategies: I can suggest strategies to increase engagement, like interactive content (polls, quizzes), user-generated content campaigns, or live Q&A sessions. These approaches can make your audience feel more involved and valued.
Emotional Connection: We can work on crafting stories or messages that resonate emotionally with your audience. This could be through narrative-driven content that aligns with their values, challenges, and aspirations, effectively building a deeper connection.
Educational Content: Based on their learning preferences, we can create educational content that’s both informative and easy to digest. This might include step-by-step guides, video tutorials, or even infographics that simplify complex topics they care about.
Conversion-Focused Content: Aligning content with the decision-making styles of your psychographic profile, we can develop content that gently guides them through the buyer’s journey, from awareness to decision, emphasising clear, relevant calls-to-action.
Feedback and Adaptation: Implement mechanisms for feedback on content, such as surveys or comment sections, to understand how well it’s meeting their needs and how it could be improved.
Community Building: Develop content that fosters a sense of community, such as highlighting community stories, shared experiences, and common goals. This could also involve creating exclusive groups or forums where your audience can interact.
Trend Analysis: Keep the content fresh and relevant by integrating current trends that resonate with your audience's interests and values, ensuring that the content remains dynamic and timely.












Important Links

Come to Rachel’s Free content strategy workshops

Register interest for Rachel’s content coaching programme

Get a FREE copy of THE MARKETING FIX

Rachel’s SUBSTACK

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Buy your copy of Be a Spider, Build a Web

One of my favorite parts of having a detailed psychometric profile is being able to load it up into chatGPT, and then asking it to help me work out what type of content marketing I can do. 
Yes, some of it is not the best. Yes I’ll always rewrite the content it produces. 
But getting it to generate ideas using an in depth profile helps you target your audience in fresh ways you may not have thought of
My name is Rachel Klaver, and I care about your marketing. I’m a content marketing strategist and coach who’s never liked the straight demographic approach to marketing. I see so many small business owners not getting deep enough with looking at the whole of the person who buys from them so this series is helping you work this stuff out yourself if you can. 
In this episode we’re going to look at how I got chatGPT to find holes in my profiling and several ways I’ve always helped me create some simple videos with my newly minted client psychographic profile.
I’ll also talk a little about how I like to work with chatGPT on this type of work - and how I get a better level of results. I have learned that chatGPT works better WITH my brain, rather than instead of it
NOTE: Please do take the time to listen to parts one to three if you don’t have a psychographic profile. 
 
 
In this episode we cover:
<ul>
<li aria-level="1">Content Personalization: Using the psychographic profile, I can help tailor content that feels more personalised and relevant to your audience. This could involve segmenting your content to address specific sub-groups within your audience based on their interests, struggles, or desires.</li>
<li aria-level="1">Engagement Strategies: I can suggest strategies to increase engagement, like interactive content (polls, quizzes), user-generated content campaigns, or live Q&amp;A sessions. These approaches can make your audience feel more involved and valued.</li>
<li aria-level="1">Emotional Connection: We can work on crafting stories or messages that resonate emotionally with your audience. This could be through narrative-driven content that aligns with their values, challenges, and aspirations, effectively building a deeper connection.</li>
<li aria-level="1">Educational Content: Based on their learning preferences, we can create educational content that’s both informative and easy to digest. This might include step-by-step guides, video tutorials, or even infographics that simplify complex topics they care about.</li>
<li aria-level="1">Conversion-Focused Content: Aligning content with the decision-making styles of your psychographic profile, we can develop content that gently guides them through the buyer’s journey, from awareness to decision, emphasising clear, relevant calls-to-action.</li>
<li aria-level="1">Feedback and Adaptation: Implement mechanisms for feedback on content, such as surveys or comment sections, to understand how well it’s meeting their needs and how it could be improved.</li>
<li aria-level="1">Community Building: Develop content that fosters a sense of community, such as highlighting community stories, shared experiences, and common goals. This could also involve creating exclusive groups or forums where your audience can interact.</li>
<li aria-level="1">Trend Analysis: Keep the content fresh and relevant by integrating current trends that resonate with your audience's interests and values, ensuring that the content remains dynamic and timely.</li>
<li aria-level="1"></li>
</ul>
 
 
 
 
 
Important Links
<a href="https://www.rachelklaver.com/events">Come to Rachel’s Free content strategy workshops</a>
<a href="https://www.rachelklaver.com/Group-Coaching-Programmentent-marketing-master/">Register interest for Rachel’s content coaching programme</a>
<a href="https://identify.ac-page.com/the-marketing-fix">Get a FREE copy of THE MARKETING FIX</a>
<a href="https://hellohumanbyrachelklaver.substack.com/">Rachel’s SUBSTACK</a>
<a href="https://www.youtube.com/marketingwithrachelklaver">Rachel’s YouTube Channel</a>
<a href="https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/">Join the My MAP IT Marketing Strategy School</a>
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">Become a part of our Facebook group</a>
<a href="https://mymapitmarketing.com/products/be-a-spider-build-a-web-sticky-content-marketing-for-small-businesses">Buy your copy of Be a Spider, Build a Web</a>

Welcome to "Confident Content," the ultimate podcast for small business owners who want to create marketing content with confidence. I'm Rachel Klaver, your trusted content marketing coach, and I'm here to empower you every step of the way.

In each episode of "Confident Content," we dive deep into the world of content creation, equipping you with the knowledge and support you need to become a pro in crafting captivating marketing materials. Whether it's long or short-form content, including engaging blogs, compelling videos, or captivating captions, we cover it all. Consider this podcast your go-to resource for all your content creation needs.

But "Confident Content" is more than just expert advice from me. We bring in guest experts who share their invaluable insights and knowledge, providing you with diverse perspectives and strategies. Plus, we offer live coaching sessions where I personally work with small business owners like you, helping you fine-tune your content marketing strategies for optimal results.

Being a small business owner myself, I understand the challenges of finding the time, energy, and focus to create effective marketing content. With over twenty years of experience in content marketing, I've honed my skills and developed my own system, which I share with my "Content Masterwebbers" and in my book, "Be a Spider, Build a Web."

"Confident Content" is your gateway to building a sticky content web that effectively markets your business. I'm bringing my wealth of knowledge and experience directly to you, so you can grow your business with confidence.

Subscribe to "Confident Content" today and gain access to practical, up-to-date, step-by-step tactics and strategies that will not only attract your target audience but also align with your values and goals. Get ready to embark on an exciting journey of confidence-building in content creation.

Let's unleash the power of your content together. Join me on "Confident Content" and let's get ready to get confident with our content!

Welcome to "Confident Content," the ultimate podcast for small business owners who want to create marketing content with confidence. I'm Rachel Klaver, your trusted content marketing coach, and I'm here to empower you every step of the way.
In each episode of "Confident Content," we dive deep into the world of content creation, equipping you with the knowledge and support you need to become a pro in crafting captivating marketing materials. Whether it's long or short-form content, including engaging blogs, compelling videos, or captivating captions, we cover it all. Consider this podcast your go-to resource for all your content creation needs.
But "Confident Content" is more than just expert advice from me. We bring in guest experts who share their invaluable insights and knowledge, providing you with diverse perspectives and strategies. Plus, we offer live coaching sessions where I personally work with small business owners like you, helping you fine-tune your content marketing strategies for optimal results.
Being a small business owner myself, I understand the challenges of finding the time, energy, and focus to create effective marketing content. With over twenty years of experience in content marketing, I've honed my skills and developed my own system, which I share with my "Content Masterwebbers" and in my book, "Be a Spider, Build a Web."
"Confident Content" is your gateway to building a sticky content web that effectively markets your business. I'm bringing my wealth of knowledge and experience directly to you, so you can grow your business with confidence.
Subscribe to "Confident Content" today and gain access to practical, up-to-date, step-by-step tactics and strategies that will not only attract your target audience but also align with your values and goals. Get ready to embark on an exciting journey of confidence-building in content creation.
Let's unleash the power of your content together. Join me on "Confident Content" and let's get ready to get confident with our content!

Confident Content with Rachel Klaver

Welcome to "Confident Content," the perfect podcast for small business owners who want to create converting marketing content with confidence. I'm Rachel Klaver, your trusted content marketing coach, and I'm here to empower and inspire you every step of the way.

In each episode of "Confident Content," we dive deep into the world of content creation, equipping you with the knowledge and support you need to become a pro in crafting captivating marketing materials. Whether it's long or short-form content, including engaging blogs, compelling videos, or captivating captions, we cover it all. Consider this podcast your go-to resource for all your content creation needs.

But "Confident Content" is more than just expert advice from me. We bring in guest experts who share their invaluable insights and knowledge, providing you with diverse perspectives and strategies. I ask them to come with a masterclass digging deep into A+ advice and strategies.

Plus, you'll get to listen to live coaching sessions where I personally work with small business owners like you, helping you fine-tune your content marketing strategies for optimal results as you listen in.

Being a small business owner myself, I understand the challenges of finding the time, energy, and focus to create effective marketing content. With over twenty years of experience in content marketing, I've honed my skills and developed my own system, which I share with my group coaching clients in  "The Content Masterweb" and in my book, "Be a Spider, Build a Web."

"Confident Content" is your gateway to building a sticky content web that effectively markets your business. I'm bringing my wealth of knowledge and experience directly to you, so you can grow your business with confidence.

Subscribe to "Confident Content" today and gain access to practical, up-to-date, step-by-step tactics and strategies that will not only attract your target audience but also align with your values and goals. Get ready to embark on an exciting journey of confidence-building in content creation.

Let's unleash the power of your content together. Join me on "Confident Content" and let's get ready to get confident with our content!

Welcome to "Confident Content," the perfect podcast for small business owners who want to create converting marketing content with confidence. I'm Rachel Klaver, your trusted content marketing coach, and I'm here to empower and inspire you every step of the way.
In each episode of "Confident Content," we dive deep into the world of content creation, equipping you with the knowledge and support you need to become a pro in crafting captivating marketing materials. Whether it's long or short-form content, including engaging blogs, compelling videos, or captivating captions, we cover it all. Consider this podcast your go-to resource for all your content creation needs.
But "Confident Content" is more than just expert advice from me. We bring in guest experts who share their invaluable insights and knowledge, providing you with diverse perspectives and strategies. I ask them to come with a masterclass digging deep into A+ advice and strategies.
Plus, you'll get to listen to live coaching sessions where I personally work with small business owners like you, helping you fine-tune your content marketing strategies for optimal results as you listen in.
Being a small business owner myself, I understand the challenges of finding the time, energy, and focus to create effective marketing content. With over twenty years of experience in content marketing, I've honed my skills and developed my own system, which I share with my group coaching clients in  "The Content Masterweb" and in my book, "Be a Spider, Build a Web."
"Confident Content" is your gateway to building a sticky content web that effectively markets your business. I'm bringing my wealth of knowledge and experience directly to you, so you can grow your business with confidence.
Subscribe to "Confident Content" today and gain access to practical, up-to-date, step-by-step tactics and strategies that will not only attract your target audience but also align with your values and goals. Get ready to embark on an exciting journey of confidence-building in content creation.
Let's unleash the power of your content together. Join me on "Confident Content" and let's get ready to get confident with our content!

Advertisement