I adore content marketing because it makes getting hot leads coming in at scale, with  low to no cost marketing, a completely possible experience. With a sticky content web, talking to all parts of the customer journey, you can attract, build a relationship with, and convert completely from your marketing.

If you’re a service based business you may also need to have a one on one meeting to talk details, dates and get them over the line. That’s where many small business owners get into problems 

There’s no point getting those beautiful content marketing leads if you can’t convert them to a sale. Yes, hopefully your content has done all the heavy lifting for you. But you still need to have a robust sales process. 

When it comes to sales, how would you score yourself on the “I can convert this into a sale” equation. If you know this is an area you need help in, then today’s episode is all for you. 

Today I talk to Natalie Tolphoff. Many female small business owners in New Zealand and beyond will be familiar with Nat’s no-bullshit, motivational style. She’s well known for teaching business owners to cultivate powerful self-belief and become confident selling in a simple, authentic, and successful way

Natalie and I share many of the same values when it comes to serving our audience - but we present them in a completely different way. I love we both share a dedication to help our clients take consistent action, to drop the need to be perfect, and see a growth in revenue (and that beautiful thing called profit! ) with confidence. 

If you know you need a butt-kicking reminder to get your sales sorted this year, consider this episode that exactly. 

Let’s get started. 





In this episode we cover:
Why you need to really understand your worth 
How Natalie is currently getting her leads
Why she really believes in prequalification
What’s holding back people from asking for the sale
How to see sales as customer service 







Important Links

Find out about Iona and Grow My Business here

Come to Rachel’s Free content strategy workshops

Register interest for Rachel’s content coaching programme

Get a FREE copy of THE MARKETING FIX

Rachel’s SUBSTACK

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Buy your copy of Be a Spider, Build a Web

I adore content marketing because it makes getting hot leads coming in at scale, with  low to no cost marketing, a completely possible experience. With a sticky content web, talking to all parts of the customer journey, you can attract, build a relationship with, and convert completely from your marketing.
If you’re a service based business you may also need to have a one on one meeting to talk details, dates and get them over the line. That’s where many small business owners get into problems 
There’s no point getting those beautiful content marketing leads if you can’t convert them to a sale. Yes, hopefully your content has done all the heavy lifting for you. But you still need to have a robust sales process. 
When it comes to sales, how would you score yourself on the “I can convert this into a sale” equation. If you know this is an area you need help in, then today’s episode is all for you. 
Today I talk to Natalie Tolphoff. Many female small business owners in New Zealand and beyond will be familiar with Nat’s no-bullshit, motivational style. She’s well known for teaching business owners to cultivate powerful self-belief and become confident selling in a simple, authentic, and successful way
Natalie and I share many of the same values when it comes to serving our audience - but we present them in a completely different way. I love we both share a dedication to help our clients take consistent action, to drop the need to be perfect, and see a growth in revenue (and that beautiful thing called profit! ) with confidence. 
If you know you need a butt-kicking reminder to get your sales sorted this year, consider this episode that exactly. 
Let’s get started. 
 
 
In this episode we cover:
<ul>
<li aria-level="1">Why you need to really understand your worth </li>
<li aria-level="1">How Natalie is currently getting her leads</li>
<li aria-level="1">Why she really believes in prequalification</li>
<li aria-level="1">What’s holding back people from asking for the sale</li>
<li aria-level="1">How to see sales as customer service </li>
</ul>
 
 
 
Important Links
Find out about Iona and Grow My Business here
<a href="https://www.rachelklaver.com/events">Come to Rachel’s Free content strategy workshops</a>
<a href="https://www.rachelklaver.com/Group-Coaching-Programmentent-marketing-master/">Register interest for Rachel’s content coaching programme</a>
<a href="https://identify.ac-page.com/the-marketing-fix">Get a FREE copy of THE MARKETING FIX</a>
<a href="https://hellohumanbyrachelklaver.substack.com/">Rachel’s SUBSTACK</a>
<a href="https://www.youtube.com/marketingwithrachelklaver">Rachel’s YouTube Channel</a>
<a href="https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/">Join the My MAP IT Marketing Strategy School</a>
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">Become a part of our Facebook group</a>
<a href="https://mymapitmarketing.com/products/be-a-spider-build-a-web-sticky-content-marketing-for-small-businesses">Buy your copy of Be a Spider, Build a Web</a>

Welcome to "Confident Content," the ultimate podcast for small business owners who want to create marketing content with confidence. I'm Rachel Klaver, your trusted content marketing coach, and I'm here to empower you every step of the way.

In each episode of "Confident Content," we dive deep into the world of content creation, equipping you with the knowledge and support you need to become a pro in crafting captivating marketing materials. Whether it's long or short-form content, including engaging blogs, compelling videos, or captivating captions, we cover it all. Consider this podcast your go-to resource for all your content creation needs.

But "Confident Content" is more than just expert advice from me. We bring in guest experts who share their invaluable insights and knowledge, providing you with diverse perspectives and strategies. Plus, we offer live coaching sessions where I personally work with small business owners like you, helping you fine-tune your content marketing strategies for optimal results.

Being a small business owner myself, I understand the challenges of finding the time, energy, and focus to create effective marketing content. With over twenty years of experience in content marketing, I've honed my skills and developed my own system, which I share with my "Content Masterwebbers" and in my book, "Be a Spider, Build a Web."

"Confident Content" is your gateway to building a sticky content web that effectively markets your business. I'm bringing my wealth of knowledge and experience directly to you, so you can grow your business with confidence.

Subscribe to "Confident Content" today and gain access to practical, up-to-date, step-by-step tactics and strategies that will not only attract your target audience but also align with your values and goals. Get ready to embark on an exciting journey of confidence-building in content creation.

Let's unleash the power of your content together. Join me on "Confident Content" and let's get ready to get confident with our content!

Welcome to "Confident Content," the ultimate podcast for small business owners who want to create marketing content with confidence. I'm Rachel Klaver, your trusted content marketing coach, and I'm here to empower you every step of the way.
In each episode of "Confident Content," we dive deep into the world of content creation, equipping you with the knowledge and support you need to become a pro in crafting captivating marketing materials. Whether it's long or short-form content, including engaging blogs, compelling videos, or captivating captions, we cover it all. Consider this podcast your go-to resource for all your content creation needs.
But "Confident Content" is more than just expert advice from me. We bring in guest experts who share their invaluable insights and knowledge, providing you with diverse perspectives and strategies. Plus, we offer live coaching sessions where I personally work with small business owners like you, helping you fine-tune your content marketing strategies for optimal results.
Being a small business owner myself, I understand the challenges of finding the time, energy, and focus to create effective marketing content. With over twenty years of experience in content marketing, I've honed my skills and developed my own system, which I share with my "Content Masterwebbers" and in my book, "Be a Spider, Build a Web."
"Confident Content" is your gateway to building a sticky content web that effectively markets your business. I'm bringing my wealth of knowledge and experience directly to you, so you can grow your business with confidence.
Subscribe to "Confident Content" today and gain access to practical, up-to-date, step-by-step tactics and strategies that will not only attract your target audience but also align with your values and goals. Get ready to embark on an exciting journey of confidence-building in content creation.
Let's unleash the power of your content together. Join me on "Confident Content" and let's get ready to get confident with our content!

Confident Content with Rachel Klaver

Welcome to "Confident Content," the perfect podcast for small business owners who want to create converting marketing content with confidence. I'm Rachel Klaver, your trusted content marketing coach, and I'm here to empower and inspire you every step of the way.

In each episode of "Confident Content," we dive deep into the world of content creation, equipping you with the knowledge and support you need to become a pro in crafting captivating marketing materials. Whether it's long or short-form content, including engaging blogs, compelling videos, or captivating captions, we cover it all. Consider this podcast your go-to resource for all your content creation needs.

But "Confident Content" is more than just expert advice from me. We bring in guest experts who share their invaluable insights and knowledge, providing you with diverse perspectives and strategies. I ask them to come with a masterclass digging deep into A+ advice and strategies.

Plus, you'll get to listen to live coaching sessions where I personally work with small business owners like you, helping you fine-tune your content marketing strategies for optimal results as you listen in.

Being a small business owner myself, I understand the challenges of finding the time, energy, and focus to create effective marketing content. With over twenty years of experience in content marketing, I've honed my skills and developed my own system, which I share with my group coaching clients in  "The Content Masterweb" and in my book, "Be a Spider, Build a Web."

"Confident Content" is your gateway to building a sticky content web that effectively markets your business. I'm bringing my wealth of knowledge and experience directly to you, so you can grow your business with confidence.

Subscribe to "Confident Content" today and gain access to practical, up-to-date, step-by-step tactics and strategies that will not only attract your target audience but also align with your values and goals. Get ready to embark on an exciting journey of confidence-building in content creation.

Let's unleash the power of your content together. Join me on "Confident Content" and let's get ready to get confident with our content!

Welcome to "Confident Content," the perfect podcast for small business owners who want to create converting marketing content with confidence. I'm Rachel Klaver, your trusted content marketing coach, and I'm here to empower and inspire you every step of the way.
In each episode of "Confident Content," we dive deep into the world of content creation, equipping you with the knowledge and support you need to become a pro in crafting captivating marketing materials. Whether it's long or short-form content, including engaging blogs, compelling videos, or captivating captions, we cover it all. Consider this podcast your go-to resource for all your content creation needs.
But "Confident Content" is more than just expert advice from me. We bring in guest experts who share their invaluable insights and knowledge, providing you with diverse perspectives and strategies. I ask them to come with a masterclass digging deep into A+ advice and strategies.
Plus, you'll get to listen to live coaching sessions where I personally work with small business owners like you, helping you fine-tune your content marketing strategies for optimal results as you listen in.
Being a small business owner myself, I understand the challenges of finding the time, energy, and focus to create effective marketing content. With over twenty years of experience in content marketing, I've honed my skills and developed my own system, which I share with my group coaching clients in  "The Content Masterweb" and in my book, "Be a Spider, Build a Web."
"Confident Content" is your gateway to building a sticky content web that effectively markets your business. I'm bringing my wealth of knowledge and experience directly to you, so you can grow your business with confidence.
Subscribe to "Confident Content" today and gain access to practical, up-to-date, step-by-step tactics and strategies that will not only attract your target audience but also align with your values and goals. Get ready to embark on an exciting journey of confidence-building in content creation.
Let's unleash the power of your content together. Join me on "Confident Content" and let's get ready to get confident with our content!

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