Hi - my name is Rachel Klaver and I’m a content marketing coach and strategist for small business owners. If you’ve seen my content you know I love cameras. But it wasn’t always like that. Yes, as a young child I loved performing, but adolescents and early adult life really robbed me of my confidence. When I started my business, the last thing I wanted to do was turn up on video or show my face. 

Now, I love it. In fact, a dirty little secret… I find being in front of the camera one of my happy places. But I know that’s not normal for many. 

If you know you need to get more camera confident this year, this episode is most definitely for you 

Today I talked to Michelle Sokolich. She’s been someone I’ve admired for a long time in terms of her video work - and it’s my goal one day to find the right project to work with her on. (so I’m a fan girl!)

Michelle believes every business has a story…and sharing your story through video has the power to move your customers, to create an honest connection so they feel like they know you before they walk through the door.

After Directing and Producing in television for 16 years, Michelle founded Show & Tell so she could share the human stories behind the business world. Here brand stands for realness, empathy, passion…and above all a love of visual storytelling. (you can see why I’m so excited to have her on this podcast!)

 Michelle wants to help you grow your business by standing out from the crowd. She creates authentic and emotive video content for well-known NZ brands, and teaches people online to get in front of the camera and create their own marketing videos with their phone.

Michelle and I share so much in common with our love of helping small business owners (and specially women) really learn to find their confident centre, love the body they are in, and learn to take hold of the power of being unashamedly yourself. 

(Oh and she also co host an awesome podcast called BodAlmighty which is all about loving the skin you’re in. 

If you know you need a butt-kicking reminder to get your sales sorted this year, consider this episode that exactly. 

Let’s get started. 

In this episode we cover:
Why we need to get in front of the camera and let ourselves be seen (both photos and videos)
Being yourself on camera
What's holding us back? (being uncomfortable in our skin, spotlight syndrome)
Tips to help us be comfortable in our own skin
Tips to help us get in front of the camera
 Some video ideas that don't require you being on camera

Important Links

Find out about Iona and Grow My Business here

Come to Rachel’s Free content strategy workshops

Register interest for Rachel’s content coaching programme

Get a FREE copy of THE MARKETING FIX

Rachel’s SUBSTACK

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Buy your copy of Be a Spider, Build a Web

Hi - my name is Rachel Klaver and I’m a content marketing coach and strategist for small business owners. If you’ve seen my content you know I love cameras. But it wasn’t always like that. Yes, as a young child I loved performing, but adolescents and early adult life really robbed me of my confidence. When I started my business, the last thing I wanted to do was turn up on video or show my face. 
Now, I love it. In fact, a dirty little secret… I find being in front of the camera one of my happy places. But I know that’s not normal for many. 
If you know you need to get more camera confident this year, this episode is most definitely for you 
Today I talked to Michelle Sokolich. She’s been someone I’ve admired for a long time in terms of her video work - and it’s my goal one day to find the right project to work with her on. (so I’m a fan girl!)
Michelle believes every business has a story…and sharing your story through video has the power to move your customers, to create an honest connection so they feel like they know you before they walk through the door.
After Directing and Producing in television for 16 years, Michelle founded Show &amp; Tell so she could share the human stories behind the business world. Here brand stands for realness, empathy, passion…and above all a love of visual storytelling. (you can see why I’m so excited to have her on this podcast!)
 Michelle wants to help you grow your business by standing out from the crowd. She creates authentic and emotive video content for well-known NZ brands, and teaches people online to get in front of the camera and create their own marketing videos with their phone.
Michelle and I share so much in common with our love of helping small business owners (and specially women) really learn to find their confident centre, love the body they are in, and learn to take hold of the power of being unashamedly yourself. 
(Oh and she also co host an awesome podcast called BodAlmighty which is all about loving the skin you’re in. 
If you know you need a butt-kicking reminder to get your sales sorted this year, consider this episode that exactly. 
Let’s get started. 
In this episode we cover:
<ul>
<li aria-level="1">Why we need to get in front of the camera and let ourselves be seen (both photos and videos)</li>
<li aria-level="1">Being yourself on camera</li>
<li aria-level="1">What's holding us back? (being uncomfortable in our skin, spotlight syndrome)</li>
<li aria-level="1">Tips to help us be comfortable in our own skin</li>
<li aria-level="1">Tips to help us get in front of the camera</li>
<li aria-level="1"> Some video ideas that don't require you being on camera</li>
</ul>
Important Links
Find out about Iona and Grow My Business here
<a href="https://www.rachelklaver.com/events">Come to Rachel’s Free content strategy workshops</a>
<a href="https://www.rachelklaver.com/Group-Coaching-Programmentent-marketing-master/">Register interest for Rachel’s content coaching programme</a>
<a href="https://identify.ac-page.com/the-marketing-fix">Get a FREE copy of THE MARKETING FIX</a>
<a href="https://hellohumanbyrachelklaver.substack.com/">Rachel’s SUBSTACK</a>
<a href="https://www.youtube.com/marketingwithrachelklaver">Rachel’s YouTube Channel</a>
<a href="https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/">Join the My MAP IT Marketing Strategy School</a>
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">Become a part of our Facebook group</a>
<a href="https://mymapitmarketing.com/products/be-a-spider-build-a-web-sticky-content-marketing-for-small-businesses">Buy your copy of Be a Spider, Build a Web</a>

Welcome to "Confident Content," the ultimate podcast for small business owners who want to create marketing content with confidence. I'm Rachel Klaver, your trusted content marketing coach, and I'm here to empower you every step of the way.

In each episode of "Confident Content," we dive deep into the world of content creation, equipping you with the knowledge and support you need to become a pro in crafting captivating marketing materials. Whether it's long or short-form content, including engaging blogs, compelling videos, or captivating captions, we cover it all. Consider this podcast your go-to resource for all your content creation needs.

But "Confident Content" is more than just expert advice from me. We bring in guest experts who share their invaluable insights and knowledge, providing you with diverse perspectives and strategies. Plus, we offer live coaching sessions where I personally work with small business owners like you, helping you fine-tune your content marketing strategies for optimal results.

Being a small business owner myself, I understand the challenges of finding the time, energy, and focus to create effective marketing content. With over twenty years of experience in content marketing, I've honed my skills and developed my own system, which I share with my "Content Masterwebbers" and in my book, "Be a Spider, Build a Web."

"Confident Content" is your gateway to building a sticky content web that effectively markets your business. I'm bringing my wealth of knowledge and experience directly to you, so you can grow your business with confidence.

Subscribe to "Confident Content" today and gain access to practical, up-to-date, step-by-step tactics and strategies that will not only attract your target audience but also align with your values and goals. Get ready to embark on an exciting journey of confidence-building in content creation.

Let's unleash the power of your content together. Join me on "Confident Content" and let's get ready to get confident with our content!

Welcome to "Confident Content," the ultimate podcast for small business owners who want to create marketing content with confidence. I'm Rachel Klaver, your trusted content marketing coach, and I'm here to empower you every step of the way.
In each episode of "Confident Content," we dive deep into the world of content creation, equipping you with the knowledge and support you need to become a pro in crafting captivating marketing materials. Whether it's long or short-form content, including engaging blogs, compelling videos, or captivating captions, we cover it all. Consider this podcast your go-to resource for all your content creation needs.
But "Confident Content" is more than just expert advice from me. We bring in guest experts who share their invaluable insights and knowledge, providing you with diverse perspectives and strategies. Plus, we offer live coaching sessions where I personally work with small business owners like you, helping you fine-tune your content marketing strategies for optimal results.
Being a small business owner myself, I understand the challenges of finding the time, energy, and focus to create effective marketing content. With over twenty years of experience in content marketing, I've honed my skills and developed my own system, which I share with my "Content Masterwebbers" and in my book, "Be a Spider, Build a Web."
"Confident Content" is your gateway to building a sticky content web that effectively markets your business. I'm bringing my wealth of knowledge and experience directly to you, so you can grow your business with confidence.
Subscribe to "Confident Content" today and gain access to practical, up-to-date, step-by-step tactics and strategies that will not only attract your target audience but also align with your values and goals. Get ready to embark on an exciting journey of confidence-building in content creation.
Let's unleash the power of your content together. Join me on "Confident Content" and let's get ready to get confident with our content!

Confident Content with Rachel Klaver

Welcome to "Confident Content," the perfect podcast for small business owners who want to create converting marketing content with confidence. I'm Rachel Klaver, your trusted content marketing coach, and I'm here to empower and inspire you every step of the way.

In each episode of "Confident Content," we dive deep into the world of content creation, equipping you with the knowledge and support you need to become a pro in crafting captivating marketing materials. Whether it's long or short-form content, including engaging blogs, compelling videos, or captivating captions, we cover it all. Consider this podcast your go-to resource for all your content creation needs.

But "Confident Content" is more than just expert advice from me. We bring in guest experts who share their invaluable insights and knowledge, providing you with diverse perspectives and strategies. I ask them to come with a masterclass digging deep into A+ advice and strategies.

Plus, you'll get to listen to live coaching sessions where I personally work with small business owners like you, helping you fine-tune your content marketing strategies for optimal results as you listen in.

Being a small business owner myself, I understand the challenges of finding the time, energy, and focus to create effective marketing content. With over twenty years of experience in content marketing, I've honed my skills and developed my own system, which I share with my group coaching clients in  "The Content Masterweb" and in my book, "Be a Spider, Build a Web."

"Confident Content" is your gateway to building a sticky content web that effectively markets your business. I'm bringing my wealth of knowledge and experience directly to you, so you can grow your business with confidence.

Subscribe to "Confident Content" today and gain access to practical, up-to-date, step-by-step tactics and strategies that will not only attract your target audience but also align with your values and goals. Get ready to embark on an exciting journey of confidence-building in content creation.

Let's unleash the power of your content together. Join me on "Confident Content" and let's get ready to get confident with our content!

Welcome to "Confident Content," the perfect podcast for small business owners who want to create converting marketing content with confidence. I'm Rachel Klaver, your trusted content marketing coach, and I'm here to empower and inspire you every step of the way.
In each episode of "Confident Content," we dive deep into the world of content creation, equipping you with the knowledge and support you need to become a pro in crafting captivating marketing materials. Whether it's long or short-form content, including engaging blogs, compelling videos, or captivating captions, we cover it all. Consider this podcast your go-to resource for all your content creation needs.
But "Confident Content" is more than just expert advice from me. We bring in guest experts who share their invaluable insights and knowledge, providing you with diverse perspectives and strategies. I ask them to come with a masterclass digging deep into A+ advice and strategies.
Plus, you'll get to listen to live coaching sessions where I personally work with small business owners like you, helping you fine-tune your content marketing strategies for optimal results as you listen in.
Being a small business owner myself, I understand the challenges of finding the time, energy, and focus to create effective marketing content. With over twenty years of experience in content marketing, I've honed my skills and developed my own system, which I share with my group coaching clients in  "The Content Masterweb" and in my book, "Be a Spider, Build a Web."
"Confident Content" is your gateway to building a sticky content web that effectively markets your business. I'm bringing my wealth of knowledge and experience directly to you, so you can grow your business with confidence.
Subscribe to "Confident Content" today and gain access to practical, up-to-date, step-by-step tactics and strategies that will not only attract your target audience but also align with your values and goals. Get ready to embark on an exciting journey of confidence-building in content creation.
Let's unleash the power of your content together. Join me on "Confident Content" and let's get ready to get confident with our content!

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