Today I welcome Jessica Morgan of Carnsight Communications as we discuss how to utilise clever PR to reach the right audience for your commercial projects. Finding customers and garnering support or building a brand needs focus and concerted effort.

While marketing allows for more targeted approaches, PR offers a broader reach. It's crucial not to be too narrow in targeting specific publications and to be proactive and reactive in PR efforts. We also delve into the key elements for a successful press release, such as providing relevant and current news, offering strong opinions and originality, and considering timing.

Jessica shares why Media engagement is important, even to the small developer and it is essential to emphasize the significance of clear positioning, diverse commentary, consistent communication, swift responses, and active involvement on social media. To begin a successful PR campaign, having a well-defined objective and understanding the target audience are crucial. Moreover, finding a distinctive angle, fostering relationships with journalists, and upholding a consistent brand image are key considerations.

We also explore the advantages of PR for small businesses, the relevance of press releases, and the significance of branding and a unique selling point.

Make sure you subscribe to be notified of our follow up conversation about how to write a good Press Release and how to pitch it to an editor.

Connect with Jessica: 

jess@carnsight.com

https://www.linkedin.com/in/jess-morgan/

Twitter or X @cornwalljess

https://www.carnsight.com



JOIN THE NETWORK

If you want to learn more about investing in Commercial Property why not consider joining the CPI Network? A community of active investors who collaborate, share experiences and empower each other in their Commercial Property endeavours.

Useful Links:

CPI Website - https://commercialpropertyinvestor.co.uk/
Our Sponsors -  https://commercialpropertyinvestor.co.uk/podcast-sponsors/

Today I welcome Jessica Morgan of Carnsight Communications as we discuss how to utilise clever PR to reach the right audience for your commercial projects. Finding customers and garnering support or building a brand needs focus and concerted effort.
While marketing allows for more targeted approaches, PR offers a broader reach. It's crucial not to be too narrow in targeting specific publications and to be proactive and reactive in PR efforts. We also delve into the key elements for a successful press release, such as providing relevant and current news, offering strong opinions and originality, and considering timing.
Jessica shares why Media engagement is important, even to the small developer and it is essential to emphasize the significance of clear positioning, diverse commentary, consistent communication, swift responses, and active involvement on social media. To begin a successful PR campaign, having a well-defined objective and understanding the target audience are crucial. Moreover, finding a distinctive angle, fostering relationships with journalists, and upholding a consistent brand image are key considerations.
We also explore the advantages of PR for small businesses, the relevance of press releases, and the significance of branding and a unique selling point.
Make sure you subscribe to be notified of our follow up conversation about how to write a good Press Release and how to pitch it to an editor.
Connect with Jessica: 
<a href="mailto:jess@carnsight.com">jess@carnsight.com</a>
<a href="https://www.linkedin.com/in/jess-morgan/">https://www.linkedin.com/in/jess-morgan/</a>
Twitter or X @cornwalljess
https://www.carnsight.com
 
JOIN THE NETWORK
If you want to learn more about investing in Commercial Property why not consider joining the CPI Network? A community of active investors who collaborate, share experiences and empower each other in their Commercial Property endeavours.
Useful Links:
CPI Website - <a href="https://commercialpropertyinvestor.co.uk/" data-saferedirecturl="https://www.google.com/url?q=https://commercialpropertyinvestor.co.uk/&amp;source=gmail&amp;ust=1710415536291000&amp;usg=AOvVaw3PdLYxcnk6n_fQIdOKdPVw">https://commercialpropertyinvestor.co.uk/</a> Our Sponsors -  <a href="https://commercialpropertyinvestor.co.uk/podcast-sponsors/" data-saferedirecturl="https://www.google.com/url?q=https://commercialpropertyinvestor.co.uk/podcast-sponsors/&amp;source=gmail&amp;ust=1710415536291000&amp;usg=AOvVaw1G5DEN8BXQT2mMigAh3BLj">https://commercialpropertyinvestor.co.uk/podcast-sponsors/</a>

The Commercial Property Investor Podcast is for aspiring property investors. You might be tired of Residential investing and want to move into the exciting world of commercial real estate investment. You just need the knowledge and confidence to get started and an abundance mindset to grow your portfolio. Host Jerry Alexander & his guests share the key steps to Commercial Property success. You will be kept up-to-date through weekly interviews & conversations relating to many Commercial Property strategies including:

Flexspace, Coworking, Aparthotel, CMO & Multilet property, Commercial to Residential conversion, Retail, Office space, industrial and Self storage. 

The Commercial Property Investor Podcast is for aspiring property investors. You might be tired of Residential investing and want to move into the exciting world of commercial real estate investment. You just need the knowledge and confidence to get started and an abundance mindset to grow your portfolio. Host Jerry Alexander &amp; his guests share the key steps to Commercial Property success. You will be kept up-to-date through weekly interviews &amp; conversations relating to many Commercial Property strategies including:
Flexspace, Coworking, Aparthotel, CMO &amp; Multilet property, Commercial to Residential conversion, Retail, Office space, industrial and Self storage.

Weekly inspiration from the world of Commercial Property Investing

Commercial Property Investor Podcast

The Commercial Property Investor Podcast hosted by Jerry Alexander. No nonsense discussion and insight into entering the exciting world of commercial real estate investment.





Best Commercial Property podcast, Investment, Investing,, Real Estate, Strategies, CMO, Lease, Contracts, Licence Agreement, Tenants, Cash flow, Vacancy rates, Agents, Valuations, ROI, residential, assets, Flexspace, office space, How to get started

The Commercial Property Investor Podcast hosted by Jerry Alexander. No nonsense discussion and insight into entering the exciting world of commercial real estate investment.
 
 
Best Commercial Property podcast, Investment, Investing,, Real Estate, Strategies, CMO, Lease, Contracts, Licence Agreement, Tenants, Cash flow, Vacancy rates, Agents, Valuations, ROI, residential, assets, Flexspace, office space, How to get started

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