The ride may be about to get a bit more bumpy. The big "R" word is looming for a lot of countries and industries around the world. This week Jerry discusses key areas of an emerging recession:

1. Flexibility of licenses to occupy rather than leases
2. Cash-flow vs income
3. Small space requirements
4. Networks are more important that ever
5. Instant space
6. No capital expenditure
7. Plug and play for downsizing or side sizing businesses
8. You don’t have to stick with low-ball offers
9. The market size can still be static or shrinking but you can still gain customers because of your offering type
10. If one leaves you don’t go from 100% occupancy to zero!

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