Oliver Davis shares the story of how his love for football and the willingness to put in the work every single day eventually became the basis for his successful private coaching practice, and how setbacks can be blessings in disguise on your journey to doing what you love. Learn about Oliver’s 4D philosophy and why something as small as a 1% improvement each day can change your life completely.

• Growing up was competitive for Oliver, especially being the youngest kid in a large family. It was a challenge moving to Georgia after living for years in Texas, but overall it was fun.
• At the time, moving from a small town to another state was a big change and very disruptive to Oliver’s life and expectations, but looking back, it was the best move his family could have made at the time. 
• In many ways it was good for Oliver. He went from being a big fish in a small pond on the football field, to playing with guys that were bigger than he was, so he had to learn how to adapt.
• He remembers being frustrated with having to sit on the bench a good portion of the time, but Oliver always believed that if he put in the work he would get his shot.
• At the end of Oliver’s sophomore season, everything changed. His new coach came in and changed everybody’s mindset around grades and what it means to succeed in life beyond just excelling on the field.
• Oliver never made it to the NFL, but he knew that chances were slim being 5’8” tall and was more than happy being able to give it everything he had when he was on the field. Now he carries that same mindset into the world of business.
• The first real message that stuck with him came from his coach during his sophomore year who put grades first. He taught Oliver that he could be the next guy to come through and make a difference.
• It’s easy to think that some people are meant to be certain things, but some people work their way to being the best, and why can’t that be you?
• Oliver’s lowest point was in being barred from playing football during his senior year. He remembers going to a number of different camps and working with a number of different teams just to keep football in his life. He leaned on his discipline and took a major chance that eventually resulted in landing a position in the AFL.
• Oliver’s father was always a positive example of hard work and consistent effort in his life, and he demonstrated the pattern that Oliver could emulate and bring to the field.
• Once Oliver’s family was on the way, he knew he needed to start thinking about making money outside of what he was earning in the AFL. He got a job merchandising for Coca-Cola and quickly figured out a system that grew his route rapidly, born out of his mindset and discipline.
• Oliver started running into a ceiling on what he could earn and achieve at that job, so he pivoted into brokering and logistics. He didn’t know what he was doing, but he had the mindset of success and doing what it takes to figure things out. The whole time, football coaching was always on Oliver’s mind.
• He decided that he was going to make a go of turning his passion into a business while still working full-time. Oliver asked his boss for a probation period to give him some runway, and put up some videos on Instagram and jumped into private coaching.
• It’s a process to find your purpose. Some things aren’t going to work for you and that’s okay. 
• If people were really disciplined and didn’t just talk about it, and stayed true to what they want they would get what they want. The common thread through every story of success is they never gave up.
• Oliver never expected to be an entrepreneur, but all his experiences and training have moulded him to be the leader he is today. 
• Daily discipline determines destiny. The things you do every single day will lead you to where you are going to be.
• If you think you’re worthy of the things you want, honor that every single day. If you can get 1% better every day, you will eventually achieve all the goals that you’re working towards. It will just be a matter of time.
• If you’re struggling right now, it’s never too late to get yourself in order. There are multiple examples of people who achieved their success at the age of 50. Always know that no matter where you are now, you can make the choice to change and improve things.
• Be optimistic, think positive, and write things down. You have to be the first person to believe in yourself and set the foundation for you to build on.
• Oliver’s comeback story shoutout goes to his wife. She was the one person that never doubted him and could see the vision he had. 

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