In this Friday edition of the KUMA Coffee Hour, host Dan Thesman interviews Arlene Alen, President and CEO of the Walla Walla Valley Chamber of Commerce. Key Highlights from the interview include the annual State of the State Event (May 12), the Film WWV Initiative, as a national Firestone Tire commercial will be filmed in the region this June, bringing significant economic benefits. The initiative also focuses on local talent through partnerships with colleges and the Power PA certification program. Upcoming Events: The Spring Newcomers Meetup (May 16) and the Chamber After Hours Summer Series, covering topics from AI to healthy cooking, are also on the agenda.