Travel Pendleton Director Justin Waldron shares that for the 2026-2027 fiscal year, he's focuing on stabilizing Pendleton’s tourism through year-round initiatives and "Pendleton-made" craftsmanship. Travel Pendleton is also targeting younger, experience-seeking demographics and promoting "hidden gems," the strategy balances economic growth with local quality of life. Key priorities include deep collaboration with the Confederated Tribes of the Umatilla Indian Reservation and the debut of Interwoven, a cultural "mashup" event, Oct. 15-17. Waldron says this vision ensures Indigenous voices and local small businesses remain central to Pendleton’s authentic, evolving narrative. Learn more at https://travelpendleton.com/

Travel Pendleton Director Justin Waldron shares that for the 2026-2027 fiscal year, he's focuing on stabilizing Pendleton&rsquo;s tourism through year-round initiatives and "Pendleton-made" craftsmanship. Travel Pendleton is also targeting younger, experience-seeking demographics and promoting "hidden gems," the strategy balances economic growth with local quality of life. Key priorities include deep collaboration with the Confederated Tribes of the Umatilla Indian Reservation and the debut of Interwoven, a cultural "mashup" event, Oct. 15-17. Waldron says this vision ensures Indigenous voices and local small businesses remain central to Pendleton&rsquo;s authentic, evolving narrative. Learn more at https://travelpendleton.com/

Daily conversation with East Oregon newsmakers and host Dan Thesman.  Join Dan every weekday as he talks with the news makers of Umatilla County. Hear about the latest news straight from community leaders on this fun, current and informative show. Exclusively at www.ElkhornMediaGroup.com and on our free Elkhorn Mobile app on Google Play and the App Store.

 

 

Daily conversation with East Oregon newsmakers and host Dan Thesman. &nbsp;Join Dan every weekday as he talks with the news makers of Umatilla County. Hear about the latest news straight from community leaders on this fun, current and informative show. Exclusively at www.ElkhornMediaGroup.com and on our free Elkhorn Mobile app on Google Play and the App Store.
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