Travel Pendleton Director Justin Waldron shares that for the 2026-2027 fiscal year, he's focuing on stabilizing Pendleton’s tourism through year-round initiatives and "Pendleton-made" craftsmanship. Travel Pendleton is also targeting younger, experience-seeking demographics and promoting "hidden gems," the strategy balances economic growth with local quality of life. Key priorities include deep collaboration with the Confederated Tribes of the Umatilla Indian Reservation and the debut of Interwoven, a cultural "mashup" event, Oct. 15-17. Waldron says this vision ensures Indigenous voices and local small businesses remain central to Pendleton’s authentic, evolving narrative. Learn more at https://travelpendleton.com/