Ever since Chitale Bandhu Mithaiwale unveiled in August 2024 its milestone moment of completing 75 years into a business that's grown across the globe with digital release of its association with Sachin Tendulkar, it has evolved into a phenomenon. The amalgamation of two of the most famous brands from the Marathi diaspora has been widely acclaimed, thanks to an excellent idea that summarises the ethos of both the brands and what they mean for Marathi-speaking diaspora across the world. So sit back, relax with a cup of chai and a plate of bakarwadis and enjoy this conversation - conceptualised and moderated by Dr. Gautam Govitrikar through Twitter Spaces - between the creators of Sachin Tendulkar's first brand promotional activity in his mothertongue. 
Featuring in the episode are: Indraneel Chitale (Partner, Chitale Group, repesenting the Chitale Group); Rugwed Deshpande (Director, Setu Advertising, who has planned Chitale's brand strategy); Varun Narvekar (Writer-Director of the brand film); Sunandan Lele (veteran cricket analyst who was the bridge between both the brands) and obviously Dr. Govitrikar, without whom this ensemble would't have been possible!

Ever since Chitale Bandhu Mithaiwale unveiled in August 2024 its milestone moment of completing 75 years into a business that's grown across the globe with digital release of its association with Sachin Tendulkar, it has evolved into a phenomenon. The amalgamation of two of the most famous brands from the Marathi diaspora has been widely acclaimed, thanks to an excellent idea that summarises the ethos of both the brands and what they mean for Marathi-speaking diaspora across the world. So sit back, relax with a cup of chai and a plate of bakarwadis and enjoy this conversation - conceptualised and moderated by Dr. Gautam Govitrikar through Twitter Spaces - between the creators of Sachin Tendulkar's first brand promotional activity in his mothertongue.  Featuring in the episode are: Indraneel Chitale (Partner, Chitale Group, repesenting the Chitale Group); Rugwed Deshpande (Director, Setu Advertising, who has planned Chitale's brand strategy); Varun Narvekar (Writer-Director of the brand film); Sunandan Lele (veteran cricket analyst who was the bridge between both the brands) and obviously Dr. Govitrikar, without whom this ensemble would't have been possible!

'Sports Katta' caters to a Marathi-speaking sports lover. From analysing matches to business of sport to interviews with famous Marathi sportspersons, we are a one-stop destination for a Marathi sports fanatic.क्रिकेटशिवाय पर्याय नाही, परंतु क्रिकेटपर्यंत सीमीतही नाही. भारतीय क्रीडाक्षेत्र क्रिकेटेतर खेळांमध्येही चमकत असताना क्रिकेटचं हक्काचं व्यासपीठ असलेलं CCBK आता खेळाचं खरं मैदान असलेलं 'स्पोर्ट्स कट्टा' असं नामांतरित झालं आहे. गप्पा, मुलाखती आणि विश्लेषण असणारच आहे, तेही मराठीतूनच.

'Sports Katta' caters to a Marathi-speaking sports lover. From analysing matches to business of sport to interviews with famous Marathi sportspersons, we are a one-stop destination for a Marathi sports fanatic.क्रिकेटशिवाय पर्याय नाही, परंतु क्रिकेटपर्यंत सीमीतही नाही. भारतीय क्रीडाक्षेत्र क्रिकेटेतर खेळांमध्येही चमकत असताना क्रिकेटचं हक्काचं व्यासपीठ असलेलं CCBK आता खेळाचं खरं मैदान असलेलं 'स्पोर्ट्स कट्टा' असं नामांतरित झालं आहे. गप्पा, मुलाखती आणि विश्लेषण असणारच आहे, तेही मराठीतूनच.

Conversations over coffee with cricketers.

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