If you’ve ever looked down at your trackies mid-Zoom and thought, “Who am I to charge that?” then this one’s for you. In today’s episode of Coffee, Clients & Naptime, I break down how to price confidently when your office is the kitchen table and your workday runs between nap times and school pick-ups.

I talk about:


Why your location (and outfit!) has nothing to do with your rates


The real value equation: expertise + problems solved + results delivered


The mindset traps that keep WFH mums undercharging (imposter syndrome, comparison, overhead guilt, worthiness)


How working from home is actually a competitive advantage


Practical pricing moves you can make this week, this month, and this quarter

Key takeaways


Your clients aren’t paying for your office—they’re paying for outcomes.


Price based on value, not minutes. Package your services around results.


Professionalism is how you communicate, contract, and deliver—not where you sit.


Confidence sells. Know your numbers, collect proof, and practice your pricing conversations.

Try this


This week: Audit your current pricing. Are you discounting because you WFH? Gather 3–5 client results/testimonials that prove your value.


This month: Reframe your messaging to outcomes. Test new rates on one offer.


This quarter: Move toward value-based packages and tighten boundaries (availability, response times, timelines).

If this episode nudged you, DM me the one pricing change you’re making next. And remember: your value is in the transformation you create—not the room you’re sitting in. You’ve got this.

Links + Resources:
→ Come say hi on Instagram: @balancedbizmama
→ Join the Balanced Biz Mama Circle
→ Subscribe so you never miss an episode!

If you&rsquo;ve ever looked down at your trackies mid-Zoom and thought, &ldquo;Who am I to charge that?&rdquo; then this one&rsquo;s for you. In today&rsquo;s episode of&nbsp;Coffee, Clients &amp; Naptime, I break down how to price confidently when your office is the kitchen table and your workday runs between nap times and school pick-ups.
I talk about:
<ul data-start="1183" data-end="1597">
<li data-start="1183" data-end="1256">
Why your location (and outfit!) has nothing to do with your rates
</li>
<li data-start="1257" data-end="1337">
The real value equation: expertise + problems solved + results delivered
</li>
<li data-start="1338" data-end="1452">
The mindset traps that keep WFH mums undercharging (imposter syndrome, comparison, overhead guilt, worthiness)
</li>
<li data-start="1453" data-end="1518">
How working from home is actually a competitive advantage
</li>
<li data-start="1519" data-end="1597">
Practical pricing moves you can make this week, this month, and this quarter
</li>
</ul>
Key takeaways
<ul data-start="1617" data-end="1957">
<li data-start="1617" data-end="1696">
Your clients aren&rsquo;t paying for your office&mdash;they&rsquo;re paying for outcomes.
</li>
<li data-start="1697" data-end="1777">
Price based on value, not minutes. Package your services around results.
</li>
<li data-start="1778" data-end="1862">
Professionalism is how you communicate, contract, and deliver&mdash;not where you sit.
</li>
<li data-start="1863" data-end="1957">
Confidence sells. Know your numbers, collect proof, and practice your pricing conversations.
</li>
</ul>
Try this
<ul data-start="1972" data-end="2325">
<li data-start="1972" data-end="2117">
This week: Audit your current pricing. Are you discounting because you WFH? Gather 3&ndash;5 client results/testimonials that prove your value.
</li>
<li data-start="2118" data-end="2202">
This month: Reframe your messaging to outcomes. Test new rates on one offer.
</li>
<li data-start="2203" data-end="2325">
This quarter: Move toward value-based packages and tighten boundaries (availability, response times, timelines).
</li>
</ul>
If this episode nudged you, DM me the one pricing change you&rsquo;re making next. And remember: your value is in the transformation you create&mdash;not the room you&rsquo;re sitting in. You&rsquo;ve got this.
Links + Resources: &rarr; Come say hi on Instagram: <a href="https://www.instagram.com/balancedbizmama">@balancedbizmama</a> &rarr; Join the <a href="https://balancedbizmama.com.au/bbm-circle">Balanced Biz Mama Circle</a> &rarr; Subscribe so you never miss an episode!

A Mama's Guide To Balancing Parenthood & Working From Home

Coffee, Clients, and Naptime, the ultimate podcast for ambitious parents ready to build a fulfilling business while raising their families. Hosted by Sarah Maree - mother, entrepreneur, and mentor with 15 years of experience in building successful businesses.

Learn how to find your balance between business and your family, creating your dream life during naptime, or in those precious in-between moments when you're a work from home parent. We share practical tools and proven methods to help you transition from overwhelmed to running a successful business on your own terms.

If you're a parent looking to replace the 9-to-5 with flexibility, freedom, and purpose, this podcast is for you. This is the support you need to create the life you’ve always dreamed of - for yourself and your family.

So, grab your coffee, and let’s make it happen!

 

Follow along on Instagram: 

https://www.instagram.com/balancedbizmama/ 

Visit us online:

https://balancedbizmama.com.au

A Mama's Guide To Balancing Parenthood &amp; Working From Home
Coffee, Clients, and Naptime, the ultimate podcast for ambitious parents ready to build a fulfilling business while raising their families. Hosted by Sarah Maree - mother, entrepreneur, and mentor with 15 years of experience in building successful businesses.
Learn how to find your balance between business and your family, creating your dream life during naptime, or in those precious in-between moments when you're a work from home parent. We share practical tools and proven methods to help you transition from overwhelmed to running a successful business on your own terms.
If you're a parent looking to replace the 9-to-5 with flexibility, freedom, and purpose, this podcast is for you. This is the support you need to create the life you&rsquo;ve always dreamed of - for yourself and your family.
So, grab your coffee, and let&rsquo;s make it happen!
&nbsp;
Follow along on Instagram:&nbsp;
<a href="https://www.instagram.com/balancedbizmama/">https://www.instagram.com/balancedbizmama/</a>&nbsp;
Visit us online:
<a href="https://balancedbizmama.com.au/" data-saferedirecturl="https://www.google.com/url?q=https://balancedbizmama.com.au&amp;source=gmail&amp;ust=1738991844534000&amp;usg=AOvVaw0YaHdKBJ9Saj--uHQdEFFg">https://balancedbizmama.com.au</a>

Coffee, Clients & Naptime

A Mama's Guide To Balancing Parenthood & Working From Home

Coffee, Clients, and Nap-time, the ultimate podcast for ambitious parents ready to build a fulfilling business while raising their families. Hosted by Sarah Maree—mother, entrepreneur, and mentor with 15 years of experience in building successful businesses.

Learn how to attract clients during nap-time, after school drop-off, or in those precious in-between moments of parenting meeting your business dreams. We share practical tools and proven methods to help you transition from corporate life to running a successful business on your own terms.

If you're a parent looking to replace the 9-to-5 with flexibility, freedom, and purpose, this podcast is for you. This is the support you need to create the life you’ve always dreamed of—for yourself and your family.

So, grab your coffee, and let’s make it happen!

 

Follow along on Instagram: 

https://www.instagram.com/balancedbizmama/ 

Visit us online:

https://balancedbizmama.com.au

A Mama's Guide To Balancing Parenthood &amp; Working From Home
Coffee, Clients, and Nap-time, the ultimate podcast for ambitious parents ready to build a fulfilling business while raising their families. Hosted by Sarah Maree&mdash;mother, entrepreneur, and mentor with 15 years of experience in building successful businesses.
Learn how to attract clients during nap-time, after school drop-off, or in those precious in-between moments of parenting meeting your business dreams. We share practical tools and proven methods to help you transition from corporate life to running a successful business on your own terms.
If you're a parent looking to replace the 9-to-5 with flexibility, freedom, and purpose, this podcast is for you. This is the support you need to create the life you&rsquo;ve always dreamed of&mdash;for yourself and your family.
So, grab your coffee, and let&rsquo;s make it happen!
&nbsp;
Follow along on Instagram:&nbsp;
<a href="https://www.instagram.com/balancedbizmama/">https://www.instagram.com/balancedbizmama/</a>&nbsp;
Visit us online:
<a href="https://balancedbizmama.com.au/" data-saferedirecturl="https://www.google.com/url?q=https://balancedbizmama.com.au&amp;source=gmail&amp;ust=1738991844534000&amp;usg=AOvVaw0YaHdKBJ9Saj--uHQdEFFg">https://balancedbizmama.com.au</a>

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