Blind boxes have expanded far beyond designer toys. From toys to food and everyday brands, it seems everyone’s getting in on the action. Has the trend peaked? Daniel Martin discusses further with Dr Guan Chong, Associate Professor in Marketing at the Singapore University of Social Sciences, and Director of SUSS Academy.

Blind boxes have expanded far beyond designer toys.&nbsp;From toys to food and everyday brands, it seems everyone&rsquo;s getting in on the action. Has the trend peaked? Daniel Martin discusses further with Dr Guan Chong, Associate Professor in Marketing at the Singapore University of Social Sciences, and Director of SUSS Academy.

The best interviews from CNA938 on Singapore news, current affairs, health, entertainment and money.

The best interviews from CNA938 on Singapore news, current affairs, health, entertainment and money.

CNA938 Rewind

The best interviews from CNA938 on Singapore news, business updates, entertainment and food.

The best interviews from CNA938 on Singapore news, business updates, entertainment and food.