Blind boxes have expanded far beyond designer toys. From toys to food and everyday brands, it seems everyone’s getting in on the action. Has the trend peaked? Daniel Martin discusses further with Dr Guan Chong, Associate Professor in Marketing at the Singapore University of Social Sciences, and Director of SUSS Academy.

Blind boxes have expanded far beyond designer toys.&nbsp;From toys to food and everyday brands, it seems everyone&rsquo;s getting in on the action. Has the trend peaked? Daniel Martin discusses further with Dr Guan Chong, Associate Professor in Marketing at the Singapore University of Social Sciences, and Director of SUSS Academy.

The best interviews from CNA938 on Singapore news, current affairs, health, entertainment and money.

The best interviews from CNA938 on Singapore news, current affairs, health, entertainment and money.

CNA938 Rewind

Daniel Martin break down the biggest stories of the day — with your voice. Call or text in, hear what others think, and get expert takes on the issues that matter. Whether you're fired up, curious, or just want to be part of the national conversation, Talkback gives you a seat at the table.

Daniel Martin break down the biggest stories of the day &mdash; with your voice. Call or text in, hear what others think, and get expert takes on the issues that matter. Whether you're fired up, curious, or just want to be part of the national conversation, Talkback gives you a seat at the table.

Talkback

The best interviews from CNA938 on Singapore news, business updates, entertainment and food.

The best interviews from CNA938 on Singapore news, business updates, entertainment and food.

#TalkBack: The surge of blind box fever — has it reached a tipping point?

Simbian Chua made headlines when her bak-kwa shop was engulfed in flames just before Chinese New Year. But with grit and hustle, the founder of Century Bakkwa managed to fulfil all her orders. Simbian, who has run several businesses since dropping out of polytechnic, shares with trademark candour how her entrepreneurial grit has been fuelled by a desire to prove her naysayers wrong, why despite her success without tertiary education, she'd still tell her younger self to stay in school, and more.

Simbian Chua made headlines when her bak-kwa shop was engulfed in flames just before Chinese New Year. But with grit and hustle, the founder of Century Bakkwa managed to fulfil all her orders. Simbian, who has run several businesses since dropping out of polytechnic, shares with trademark candour how her entrepreneurial grit has been fuelled by a desire to prove her naysayers wrong, why despite her success without tertiary education, she'd still tell her younger self to stay in school, and more.

#TalkBack: The surge of blind box fever — has it reached a tipping point?

CNA938 Rewind

Social links

Follow podcast

Recent clips