HelloRide has been warned after proposing price discussions with fellow bike-sharing operator Anywheel. Daniel Martin speaks to Professor Sharon Ng, Professor of Marketing at NTU, about how much power consumers really have to push back with their wallets, especially when there are few alternatives.

HelloRide has been warned after proposing price discussions with fellow bike-sharing operator Anywheel. Daniel Martin speaks to Professor Sharon Ng, Professor of Marketing at NTU, about how much power consumers really have to push back with their wallets, especially when there are few alternatives.

The best interviews from CNA938 on Singapore news, current affairs, health, entertainment and money.

The best interviews from CNA938 on Singapore news, current affairs, health, entertainment and money.

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The best interviews from CNA938 on Singapore news, business updates, entertainment and food.

The best interviews from CNA938 on Singapore news, business updates, entertainment and food.