Following sellers on Shopee and TikTok calling out misleading AI-generated ads, we look at the audio quality behind these videos. From flat or exaggerated inflections to generic delivery and a lack of emotion, what makes these AI-generated voices sound the way they do? Daniel Martin speaks with Kenn Delbridge, Sound Designer at SPLiCE Studios.

Following sellers on Shopee and TikTok calling out misleading AI-generated ads, we look at the audio quality behind these videos. From flat or exaggerated inflections to generic delivery and a lack of emotion, what makes these AI-generated voices sound the way they do? Daniel Martin speaks with Kenn Delbridge, Sound Designer at SPLiCE Studios.

The best interviews from CNA938 on Singapore news, current affairs, health, entertainment and money.

The best interviews from CNA938 on Singapore news, current affairs, health, entertainment and money.

CNA938 Rewind

Daniel Martin break down the biggest stories of the day — with your voice. Call or text in, hear what others think, and get expert takes on the issues that matter. Whether you're fired up, curious, or just want to be part of the national conversation, Talkback gives you a seat at the table.

Daniel Martin break down the biggest stories of the day &mdash; with your voice. Call or text in, hear what others think, and get expert takes on the issues that matter. Whether you're fired up, curious, or just want to be part of the national conversation, Talkback gives you a seat at the table.

Talkback

The best interviews from CNA938 on Singapore news, business updates, entertainment and food.

The best interviews from CNA938 on Singapore news, business updates, entertainment and food.

#TalkBack: have you had it with AI-generated videos selling you things online?

Simbian Chua made headlines when her bak-kwa shop was engulfed in flames just before Chinese New Year. But with grit and hustle, the founder of Century Bakkwa managed to fulfil all her orders. Simbian, who has run several businesses since dropping out of polytechnic, shares with trademark candour how her entrepreneurial grit has been fuelled by a desire to prove her naysayers wrong, why despite her success without tertiary education, she'd still tell her younger self to stay in school, and more.

Simbian Chua made headlines when her bak-kwa shop was engulfed in flames just before Chinese New Year. But with grit and hustle, the founder of Century Bakkwa managed to fulfil all her orders. Simbian, who has run several businesses since dropping out of polytechnic, shares with trademark candour how her entrepreneurial grit has been fuelled by a desire to prove her naysayers wrong, why despite her success without tertiary education, she'd still tell her younger self to stay in school, and more.

#TalkBack: have you had it with AI-generated videos selling you things online?

CNA938 Rewind

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