From Singapore to Paris and New York, the launch of the AP x Swatch Royal Pop watches sparked huge queues, overnight campouts and even crowd-control incidents around the world. Marketing aside, if product launches cause chaos – should brands take responsibility? Daniel Martin discusses further with marketing expert Associate Professor Victor Kwan, Deputy Director, SUSS Academy.

From Singapore to Paris and New York, the launch of the AP x Swatch Royal Pop watches sparked huge queues, overnight campouts and even crowd-control incidents around the world.&nbsp;Marketing aside, if product launches cause chaos &ndash; should brands take responsibility? Daniel Martin discusses further with marketing expert Associate Professor Victor Kwan, Deputy Director, SUSS Academy.

The best interviews from CNA938 on Singapore news, current affairs, health, entertainment and money.

The best interviews from CNA938 on Singapore news, current affairs, health, entertainment and money.

CNA938 Rewind

The best interviews from CNA938 on Singapore news, business updates, entertainment and food.

The best interviews from CNA938 on Singapore news, business updates, entertainment and food.