Do you even look at price tags? The annoying thing is the same product/brand may sometimes be priced differently depending on which supermarket or locale you’re at. Instead of having to do math on the spot or log on to other supermarket websites, unit pricing has been trialled since last September last year and is expanding as we speak. Daniel Martin discusses further with Linus Ng, Member of the Consumers Association of Singapore (CASE) Central Committee and Chairperson of its Consumer Education Committee.