rom South Korea’s viral Dubai chewy chocolate craze to China’s Labubu designer toy phenomenon, cultural trends across Asia are translating into real economic impact. As music, food, toys and entertainment drive consumer spending, tourism and exports, Andrea Heng and Susan Ng examine how soft power is becoming a hard economic value — and whether this cultural advantage can last with Curtis S Chin, Chair, Senior Fellow and Senior Advisor on Global Markets, Milken Institute

rom South Korea&rsquo;s viral Dubai chewy chocolate craze to China&rsquo;s Labubu designer toy phenomenon, cultural trends across Asia are translating into real economic impact. As music, food, toys and entertainment drive consumer spending, tourism and exports, Andrea Heng and Susan Ng examine how soft power is becoming a hard economic value &mdash; and whether this cultural advantage can last with Curtis S Chin, Chair, Senior Fellow and Senior Advisor on Global Markets, Milken Institute

The best interviews from CNA938 on Singapore news, current affairs, health, entertainment and money.

The best interviews from CNA938 on Singapore news, current affairs, health, entertainment and money.

CNA938 Rewind

The best interviews from CNA938 on Singapore news, business updates, entertainment and food.

The best interviews from CNA938 on Singapore news, business updates, entertainment and food.