From 11.11 to Black Friday and all the ‘double-digit’ days in between, retailers aren’t just offering discounts — they’re executing carefully timed commercial strategies designed to spark spending. As promotions start earlier each year and extend throughout the week, Hui Wong takes a closer look at why companies lean so hard into these mega-sale moments — and what it really means for shoppers heading into the holiday rush with Leslie See, Senior Commerce Director, Media, dentsu Singapore. 

From 11.11 to Black Friday and all the &lsquo;double-digit&rsquo; days in between, retailers&nbsp;aren&rsquo;t&nbsp;just offering discounts &mdash;&nbsp;they&rsquo;re&nbsp;executing carefully timed commercial strategies designed to spark spending. As promotions start earlier each year and extend throughout the week,&nbsp;Hui Wong&nbsp;takes&nbsp;a closer look at why companies lean so hard into these mega-sale moments &mdash; and what it really means for shoppers heading into the holiday rush&nbsp;with Leslie See, Senior Commerce Director, Media,&nbsp;dentsu&nbsp;Singapore.&nbsp;

The best interviews from CNA938 on Singapore news, current affairs, health, entertainment and money.

The best interviews from CNA938 on Singapore news, current affairs, health, entertainment and money.

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The best interviews from CNA938 on Singapore news, business updates, entertainment and food.

The best interviews from CNA938 on Singapore news, business updates, entertainment and food.