Live from the Hamptons, NYC IT-girl and content creator Lilly Sisto sits down with her head-of-brand and best friend, Sophie Krakoff, for a rare double interview into the business behind the brand. With Meghan, they break down how their friendship turned into a nearly four-year partnership, the "guinea pig" pitch that started it all, and why they compare their working relationship to a marriage (first call in the morning, last call at night, no secrets). Lilly gets candid about working for a luxury fashion job right before going all-in on content creation — and why it was the best thing that ever happened to her — while Sophie shares her winding path through influencer marketing at brands like Halsey's beauty line before landing on the talent side. Plus: what it's really like negotiating with 150+ brands, the "cringe until you're successful" mentality that got Lilly through the early days, why she'll never share her kids online, and their dream collab (hint: it involves Shake Shack). A masterclass in building a creator business without losing the friendship.

Clyde Confidential 
New Episodes Every Thursday

💻📱Follow us on our socials📱💻
Instagram:  https://www.instagram.com/clydeconfidential/
Tik Tok: https://www.tiktok.com/@clydeconfidential
Facebook: https://www.facebook.com/ClydeConfidential/
Follow Meghan Grimm: https://www.instagram.com/meggrimm13/ 
Follow Clyde Staffing: https://www.instagram.com/clydestaffing/

Hollywood doesn't run on red carpets; it runs on assistants. Podcast hosted by Meghan Grimm

Live from the Hamptons, NYC IT-girl and content creator Lilly Sisto sits down with her head-of-brand and best friend, Sophie Krakoff, for a rare double interview into the business behind the brand. With Meghan, they break down how their friendship turned into a nearly four-year partnership, the "guinea pig" pitch that started it all, and why they compare their working relationship to a marriage (first call in the morning, last call at night, no secrets). Lilly gets candid about working for a luxury fashion job right before going all-in on content creation &mdash; and why it was the best thing that ever happened to her &mdash; while Sophie shares her winding path through influencer marketing at brands like Halsey's beauty line before landing on the talent side. Plus: what it's really like negotiating with 150+ brands, the "cringe until you're successful" mentality that got Lilly through the early days, why she'll never share her kids online, and their dream collab (hint: it involves Shake Shack). A masterclass in building a creator business without losing the friendship.
Clyde Confidential&nbsp; New Episodes Every Thursday
💻📱Follow us on our socials📱💻 Instagram: &nbsp;https://www.instagram.com/clydeconfidential/ Tik Tok: https://www.tiktok.com/@clydeconfidential Facebook: https://www.facebook.com/ClydeConfidential/ Follow Meghan Grimm: https://www.instagram.com/meggrimm13/&nbsp; Follow Clyde Staffing: https://www.instagram.com/clydestaffing/
Hollywood doesn't run on red carpets; it runs on assistants. Podcast hosted by Meghan Grimm

Hollywood doesn't run on red carpets; it runs on assistants. Behind every headline is the person who booked the car, confirmed the call time, and packed the snacks. In Hollywood, assistants aren't background; they're the operating system. From mailroom gigs, set runners and first feature films to all the chaos behind closed doors, Clyde Confidential lifts the curtain on the industry's most defining (and sometimes mortifying) early career moments. Hosted by Meghan Grimm, founder of the elite entertainment staffing agency Clyde, this podcast brings together the movers and shakers of Hollywood: clients, creators, and ex-assistants turned power players to dish on the real stories from their career journeys and biggest lessons that came out of them.

Hollywood doesn't run on red carpets; it runs on assistants. Behind every headline is the person who booked the car, confirmed the call time, and packed the snacks. In Hollywood, assistants aren't background; they're the operating system. From mailroom gigs, set runners and first feature films to all the chaos behind closed doors, Clyde Confidential lifts the curtain on the industry's most defining (and sometimes mortifying) early career moments. Hosted by Meghan Grimm, founder of the elite entertainment staffing agency Clyde, this podcast brings together the movers and shakers of Hollywood: clients, creators, and ex-assistants turned power players to dish on the real stories from their career journeys and biggest lessons that came out of them.

Clyde Confidential

From Content Creator to Style Icon With Lilly Sisto

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/83dfc0e1-59b8-4b0f-8c84-b4a50075313b/transcript