This week on the CEO series, Karl sits down with Mark Weightman, President and CEO of the Montreal Alouettes. Tune in to hear about football marketing across North America, ALS’s strategic efforts to secure market share, and their inspiring comeback story from being ranked worst in the league to their rise to win the 2023 Grey Cup!

<p>This week on the CEO series, Karl sits down with Mark Weightman, President and CEO of the Montreal Alouettes. Tune in to hear about football marketing across North America, ALS’s strategic efforts to secure market share, and their inspiring comeback story from being ranked worst in the league to their rise to win the 2023 Grey Cup!</p>

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