The sports business world never slows down. This week on Deals & Deadlines, Matt Chernoff and Hadley Engelhard break down Drake London's massive contract extension with the Atlanta Falcons, why the NFL calendar continues to dominate college football, and whether NIL spending is creating an unsustainable future for college athletics. Falcons lock up Drake London What's next for Bijan Robinson? Myles Garrett traded to the Rams AJ Brown lands in New England Odell Beckham Jr. and JuJu Smith-Schuster sign with the Giants College Football Playoff vs. NFL scheduling battle Kurt Cignetti's warning about the future of college football MLB salary cap debate heats up NBA Finals economic impact Steph Curry's massive new endorsement deal Former MLB player Jordan Adams returns to football at SMU 📺 Subscribe for more sports business news, contract analysis, media rights discussions, NIL updates, and behind-the-scenes insight from the business side of sports. #NFL #Falcons #DrakeLondon #CollegeFootball #NIL #MLB #NBAFinals #SportsBusiness #DealsAndDeadlines Chapters 0:00 Intro 1:05 Drake London's $141M Extension 6:20 Falcons Future & Bijan Robinson 8:40 Myles Garrett Traded to Rams 12:30 AJ Brown to Patriots 15:15 OBJ & JuJu Join Giants 17:25 Highest-Paid NFL Endorsement Stars 20:05 CFP vs NFL Scheduling Battle 27:30 Kurt Cignetti's NIL Warning 32:20 MLB Salary Cap Debate 39:40 NBA Finals Economic Boom 44:15 Russell Wilson Joins CBS 47:20 Steph Curry's $400M Shoe Deal 50:40 Former MLB Player Returns to College Football 53:30 Final Thoughts