In this episode, Christina shares her thoughts on the importance of recognizing that not everyone wants or needs your help, particularly in the coaching and marketing realms. Drawing from her experiences with coaches, consultants, and business owners, she emphasizes the significance of understanding your audience and targeting the right people with your message. Christina discusses the frustrations that can arise from ineffective marketing efforts and the necessity of focusing on delivering value rather than trying to convert every prospect. With a candid and passionate tone, she encourages listeners to engage in meaningful conversations, listen actively, and prioritize quality over quantity in lead generation.
KEY TAKEAWAYS
BEST MOMENTS
"Not everybody wants or needs your help... sometimes it's just not appropriate."
"If you talk to everyone, you're talking to no one."
"It's about targeting the messages. It's about being realistic when it comes to what we're putting out there."
"I'm not hung up on converting everybody into a Christina fan... I do that based on trying to create valuable thinking points."
"Start from a place of offering value. Don't try to ram what you're doing down everyone's throats."
VALUABLE RESOURCES
Christina Talks Podcast
https://www.green-umbrella.biz/how-to-launch-anything-using-social-media/
https://twitter.com/christinamc80?lang=en-gb
https://www.green-umbrella.biz/
https://www.linkedin.com/in/christinarobinson2/?originalSubdomain=uk
HOST BIO
Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the use of social media. Christina is driven by the fact that in today’s world, it doesn’t matter how big or small your marketing budget is, you can be a major player.
For small businesses, the tools are just as accessible – you just need to know how to use them!