Fellow podcaster Stephen O’Donnell has been in the world of recruitment for 36 years, including owning and running recruitment agencies before building a website and branching out into the technology side! He joins Christina to talk a little about his personal journey and why he has such a passion for utilising tech in recruitment. Stephen also talks about the role of AI as well as outlines the red flags to watch out for in tech!

KEY TAKEAWAYS

• People often play down their expertise, especially in the UK. You need to recognise where your expertise lies and then share that with others.
• Stephen was drawn to the tech side of recruitment out of pure curiosity and then discovered his unique talent for it.
• Some tech can be utilised for almost instant results, but some take time to work, such as things that focus on marketing.
• There is some promising AI in recruitment right now, including tech where the system is learning from both candidates' and recruiters' behaviour and experience and matches them accordingly
• When you are looking at recruiting someone you don’t just look at who they are and what they can achieve today but what you expect to get from them in the future and technology is exactly the same.
• Bear in mind which apps your customers will use, what you prefer to use or think is in favour might not be what your ideal client uses. You don’t want to spend time and money developing your product onto apps they will never use or convert on.

BEST MOMENTS

05:05 “I want to be known as someone who knows what they’re talking about within recruitment”

29:07 “There are some technologies I’d expect to make an immediate effect, there are some that are gonna take a while to pay dividends”

30:57 “It was one of those, this is gonna change everything moments”

41:49 “Just because something can be done, doesn’t mean it should be done”

51:16 “I’m never ever working on the launch of an app ever again”

VALUABLE RESOURCES

Christina Talks Podcast

https://www.green-umbrella.biz/how-to-launch-anything-using-social-media/

ABOUT THE HOST

Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the use of

social media. Christina is driven by the fact that in today’s world, it doesn’t

matter how big or small your marketing budget is, you can be a major player.

For small businesses, the tools are just as accessible – you just need to know

how to use them!

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