Russell White is a co-owner of a recruitment company after years of experience as a recruiter including working with a variety of FTSE 500 companies. Russell joins Christina to talk about his wealth of knowledge in the industry including what real inclusion in the workplace looks like, the demands on agency-style businesses and account managers and how the pandemic revolutionised how we work forever.

KEY TAKEAWAYS

• Recruitment has evolved over the years that Russell has worked in the industry, it now has recognised value across industries
• Sadly Russell still comes across unconscious bias and attitudes towards people based on their race, age, neurodiversity and other traits.
• It’s up to businesses to accommodate those who are neurodiverse in the workplace. Bias towards them or not understanding the differences can be a detriment to the company, being neurodiverse is a positive.
• Inclusion can look very different depending on the company and the employee, it’s about looking at workers as individual people and recognising their needs, seeing them as part of the organisation.
• Making your people and employees feel part of something is a key element in creating good company culture as they will respect your company ethos, values and approach.
• Meeting people face to face is much more nuanced, the communication flows more freely and the conversations had are different and have a different energy.
• As a business owner you have to wear many different hats, you need to be analytical yet great at relationships alongside knowing all the moving parts of the business and its people.

BEST MOMENTS

04:05 “[recruitment] Supported the life and careers of so many people who have gone on to help other people”

04:34 “You evolve the values of what a recruiter should be doing, for me it’s very much about helping the individual whilst understanding the cultural ethos and values of a business”

12:33 “Businesses need to adjust how they talk to them [neurodiverse], the environments those people work in”

16:31 “Being neurodiverse is not a negative, it’s a positive”

24:10 “It’s all about making people feel part of something, your people will respect the brand, the organisation, the ethos, the approach”

41:26 “As a business owner I do feel like a bit of a chameleon at times”

VALUABLE RESOURCES

Christina Talks Podcast

https://www.green-umbrella.biz/how-to-launch-anything-using-social-media/

ABOUT THE HOST

Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the use of

social media. Christina is driven by the fact that in today’s world, it doesn’t

matter how big or small your marketing budget is, you can be a major player.

For small businesses, the tools are just as accessible – you just need to know

how to use them!

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