In this episode, Christina interviews Kane Baron, an expert in the world of podcasting and a prolific member of Progressive Media. They discuss the journey of podcasting, the challenges new podcasters face, and how to make a podcast successful. Kane shares his personal experience of transitioning from a law degree to digital marketing and eventually into podcasting. He emphasizes the importance of consistency, building a back catalogue, and engaging with the audience through competitions and giveaways.

KEY TAKEAWAYS

• Building up a back catalog of content is crucial to avoid running out of content and maintain consistency.

• Tying a relaunch to a specific reason, such as an anniversary or a special event, can help create momentum and interest.

• Hosting a competition or giveaway related to the podcast's target audience can incentivize listeners to engage and potentially convert into paying customers.

• YouTube is predicted to become a central platform for podcasts, emphasizing the importance of incorporating video content into podcast strategies.

• While AI content may be useful in the short term, it is expected to lose effectiveness over time, highlighting the importance of authentic and engaging content creation.

BEST MOMENTS

"The number one way to monetize it is selling your own stuff. It leads into your business 100%."

"Podcast downloads are anonymous, so nobody can see it. So Apple charts is like the UK top 40, right? Every Sunday that you've released your top 40, there's some sort of credibility."

"YouTube will be the future of podcasting for sure."

"Rob wanted the benefit of the staff and people doing all the hard work and the difficult things with podcasting and social media for him. He just wanted to interview people he found interesting, and he wanted to make a living doing it. And then basically, in comes me, and he was like, oh, cool, you manage these things. And I'll go out on the road and I'll record all these podcasts."

"I was struggling to make the time to sit down and record my solo episodes. I kind of, I felt like I'd peaked with guests and I'd had some amazing people on."

VALUABLE RESOURCES

Kane's Instagram

Kane's LinkedIn

Email: podcast@progressiveproperty.co.uk

Christina Talks Podcast

https://www.green-umbrella.biz/how-to-launch-anything-using-social-media/

https://twitter.com/christinamc80?lang=en-gb

https://www.green-umbrella.biz/

https://www.linkedin.com/in/christinarobinson2/?originalSubdomain=uk

HOST BIO

Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the use of social media. Christina is driven by the fact that in today’s world, it doesn’t matter how big or small your marketing budget is, you can be a major player.

For small businesses, the tools are just as accessible – you just need to know how to use them!