Join host Christina as she interviews Martin Mason, a talent and diversity and inclusion specialist. Martin shares how he helps organisations improve their recruitment, talent, and D&I practices. They discuss the difference between diversity initiatives that are tokenistic versus intentional. Martin explains important but not yet mainstream concepts like social mobility and how organizations can remove unnecessary barriers to create more equity. He provides insights on how businesses can foster inclusive cultures through education, seeking diverse perspectives, and focusing on desired outputs. Martin talks about trends like neurodiversity and leveraging different talent pools. He also introduces his company's new tech platform, Talent Mapper, which helps businesses understand their existing workforce capabilities.

KEY TAKEAWAYS
Don't just do tokenistic activities for diversity - have the intent to create impact.
Social mobility is about removing unnecessary hurdles for people from lower socioeconomic backgrounds.
Broaden recruitment outreach beyond top universities to increase diversity.
Discuss desired outputs first, then work backwards to build an inclusive recruitment process.
Seek perspectives from people different from you when making big decisions.
Emerging trends are neurodiversity and tapping into wider talent pools through social mobility.

BEST MOMENTS

"It's not in the mainstream because people don't realize that they need to take some responsibility to fix this."

"You've got to go to the right advisors."

"The smart businesses are the ones that are seeing it as a long term investment, because if you can outthink your competition and innovate, then your business is sustainable."

"Stay curious and educated. The more that you can keep your mind open and learn, the better it will be."

VALUABLE RESOURCES

Christina Talks Podcast

https://www.green-umbrella.biz/how-to-launch-anything-using-social-media/

ABOUT THE HOST

Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the use of

social media. Christina is driven by the fact that in today’s world, it doesn’t

matter how big or small your marketing budget is, you can be a major player.

For small businesses, the tools are just as accessible – you just need to know

how to use them!

LinkedIn

Twitter

Website

Join host Christina as she interviews Martin Mason, a talent and diversity and inclusion specialist. Martin shares how he helps organisations improve their recruitment, talent, and D&amp;I practices. They discuss the difference between diversity initiatives that are tokenistic versus intentional. Martin explains important but not yet mainstream concepts like social mobility and how organizations can remove unnecessary barriers to create more equity. He provides insights on how businesses can foster inclusive cultures through education, seeking diverse perspectives, and focusing on desired outputs. Martin talks about trends like neurodiversity and leveraging different talent pools. He also introduces his company's new tech platform, Talent Mapper, which helps businesses understand their existing workforce capabilities.
KEY TAKEAWAYS
<ul>
<li>Don't just do tokenistic activities for diversity - have the intent to create impact.</li>
<li>Social mobility is about removing unnecessary hurdles for people from lower socioeconomic backgrounds.</li>
<li>Broaden recruitment outreach beyond top universities to increase diversity.</li>
<li>Discuss desired outputs first, then work backwards to build an inclusive recruitment process.</li>
<li>Seek perspectives from people different from you when making big decisions.</li>
<li>Emerging trends are neurodiversity and tapping into wider talent pools through social mobility.</li>
</ul>
BEST MOMENTS
"It's not in the mainstream because people don't realize that they need to take some responsibility to fix this."
"You've got to go to the right advisors."
"The smart businesses are the ones that are seeing it as a long term investment, because if you can outthink your competition and innovate, then your business is sustainable."
"Stay curious and educated. The more that you can keep your mind open and learn, the better it will be."
VALUABLE RESOURCES
<a href="https://podcasts.apple.com/gb/podcast/christina-talks-podcast/id1525685307">Christina Talks Podcast</a>
<a href="https://www.green-umbrella.biz/how-to-launch-anything-using-social-media/">https://www.green-umbrella.biz/how-to-launch-anything-using-social-media/</a>
ABOUT THE HOST
Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the use of
social media. Christina is driven by the fact that in today’s world, it doesn’t
matter how big or small your marketing budget is, you can be a major player.
For small businesses, the tools are just as accessible – you just need to know
how to use them!
<a href="https://www.linkedin.com/in/christinarobinson2/?originalSubdomain=uk">LinkedIn</a>
<a href="https://twitter.com/christinamc80?lang=en-gb">Twitter</a>
<a href="https://www.green-umbrella.biz/">Website</a>

Who knew being a business owner would be so lonely? It’s not all glitz and glamour - there are hard lessons to learn and a shift in mindset that no one can prepare you for…

Or can they???

Christina has met some truly engaging entrepreneurs who have amazing stories to share, people in business who have inspired her and people who she is simply in awe of.

Moving from being a nobody to a business owner and entering the world of Entrepreneurship, these people have offered Christina their time, inspired her with their enthusiasm and gave her the courage to do more, be more and continue to grow.

This is a podcast for growth-focused business owners with an interest in marketing trends. Christina will talk Marketing of course, but this podcast promises to cover so much more.

“Digital Marketing is my subject of choice, I always say I help business owners who lack the time, enthusiasm or courage to make online marketing work for their businesses. I word things that way for a reason!”

Who knew being a business owner would be so lonely? It&rsquo;s not all glitz and glamour - there are hard lessons to learn and a shift in mindset that no one can prepare you for&hellip;
Or can they???
Christina has met some truly engaging entrepreneurs who have amazing stories to share, people in business who have inspired her and people who she is simply in awe of.
Moving from being a nobody to a business owner and entering the world of Entrepreneurship, these people have offered Christina their time, inspired her with their enthusiasm and gave her the courage to do more, be more and continue to grow.
This is a podcast for growth-focused business owners with an interest in marketing trends. Christina will talk Marketing of course, but this podcast promises to cover so much more.
&ldquo;Digital Marketing is my subject of choice, I always say I help business owners who lack the time, enthusiasm or courage to make online marketing work for their businesses. I word things that way for a reason!&rdquo;

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