In this episode, Christina explores the importance of effectively communicating the experience of working with your business through social media content. She emphasizes the need to balance industry-related insights with the direct promotion of services and products. Christina shares practical strategies for showcasing behind-the-scenes moments, client interactions, and testimonials to build authenticity and trust. She also discusses the value of case studies and educational content in demonstrating expertise and creating emotional connections with potential clients.

KEY TAKEAWAYS

• It's important to balance industry-related content that addresses pain points with content that directly promotes your services or products.

• Sharing behind-the-scenes insights, such as daily operations and client interactions, can effectively communicate the experience of working with your business.

• Collecting and sharing testimonials, especially in video format, can enhance credibility and trust. Highlighting client stories and their successes can provide valuable insights to potential clients.

• Detailed case studies that outline challenges, solutions, and specific services used can demonstrate the effectiveness of your offerings and showcase your problem-solving abilities.

• Sharing educational content, such as tips and insights, positions you as an expert while also illustrating how your services have positively impacted clients, fostering an emotional connection with your audience.

BEST MOMENTS

"Testimonials can work really, really well. And I think when you can capture them in that way, where there's a bit of joint value there, that's even more impactful."

"It's not just about positioning yourself as an expert. It's not just about selling your stuff. It's about creating an emotional response in people. And let's face it, I would hope you do what you do because you love it."

" 'Oh my god, like it actually works, you guys know your shit'. That's a direct quote, by the way."

VALUABLE RESOURCES

Christina Talks Podcast

https://www.green-umbrella.biz/how-to-launch-anything-using-social-media/

https://twitter.com/christinamc80?lang=en-gb

https://www.green-umbrella.biz/

https://www.linkedin.com/in/christinarobinson2/?originalSubdomain=uk

HOST BIO

Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the use of social media. Christina is driven by the fact that in today’s world, it doesn’t matter how big or small your marketing budget is, you can be a major player.

For small businesses, the tools are just as accessible – you just need to know how to use them!