In this episode, Christina is joined by a woman she relates to on many levels and whom she holds a lot of respect and admiration for, an ‘absolute powerhouse of a woman’ Dawn Willock. Dawn is a business owner who stands for truth and integrity in business. She talks to Christina about why this is important to her, how this translates into her business practices, and why peer support is essential to any entrepreneur or business owner. Dawn also talks about the importance of embracing change in business, why covid had some positive influences, her book writing process and even a story about DMing Russell Brand!

KEY TAKEAWAYS

• Many are fearful of change, but it’s necessary and is often how we make a name for ourselves in business. You have to get out of your comfort zone to make progress.
• Covid forced change, it pushed some businesses into the modern world. Those who had already implemented change effectively previously had an advantage over those who resisted it.
• You have to be bold and take chances to become successful, if you don’t try things in the first place then you will certainly fail!
• You must weigh up the balance between your work and personal life. It’s not worth doing everything 100% at work if your personal life is falling apart.
• Dawn fell out of love with her business which then impacted her energy, drive and passion which in turn influenced the metrics and health of the business.
• Your business challenges aren’t unique, you have to be honest and then seek support and help. Masterminds can be invaluable for this.
• Book writing has been cathartic for Dawn and allowed her to feel joy in new and unique ways. She has written her book for her, if it sells well that’s a great bonus!

BEST MOMENTS

02:55 “Be brave, question things, fundamentally I stand for truth and that has been something that’s been a gift”

07:34 “Those who were going to survive, were willing to change or had already changed”

12:40 “From a business perspective, not everybody is on the breadline”

21:40 “That’s where the magic is, where you take 100% responsibility for yourself”

39:20 “Because I’ve given myself something with so much joy you don’t mind the graft of work in the things that you don’t necessarily want to have to do”

VALUABLE RESOURCES

Christina Talks Podcast

https://www.green-umbrella.biz/how-to-launch-anything-using-social-media/

ABOUT THE HOST

Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the use of

social media. Christina is driven by the fact that in today’s world, it doesn’t

matter how big or small your marketing budget is, you can be a major player.

For small businesses, the tools are just as accessible – you just need to know

how to use them!

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