If you aren’t playing the value game, you’re turning a blind eye to a big trend in the marketplace that isn’t going away soon, Smashburger’s co-founder Tom Ryan tells Bloomberg Intelligence. In this episode of the Choppin’ It Up podcast, Ryan and CEO Jim Sullivan sit down with BI senior restaurant and foodservice analyst Michael Halen to discuss how Smashburger’s $4.99 menu has contributed to its same-store sales turnaround. They discuss efforts to improve branding, operations and innovation and comment on the new marketing campaign slated for April 7.

<p>If you aren&rsquo;t playing the value game, you&rsquo;re turning a blind eye to a big trend in the marketplace that isn&rsquo;t going away soon, Smashburger&rsquo;s co-founder Tom Ryan tells Bloomberg Intelligence. In this episode of the Choppin&rsquo; It Up podcast, Ryan and CEO Jim Sullivan sit down with BI senior restaurant and foodservice analyst Michael Halen to discuss how Smashburger&rsquo;s $4.99 menu has contributed to its same-store sales turnaround. They discuss efforts to improve branding, operations and innovation and comment on the new marketing campaign slated for April 7.</p>

“Choppin’ It Up” by Bloomberg Intelligence features conversations with analysts, executives and entrepreneurs that are shaping the future of the restaurant industry. Topics include human capital, ghost kitchens, menu pricing, the FAST Act and everything in between. The podcast is hosted by Senior Restaurant and Foodservice Analyst Michael Halen.

<p>“Choppin’ It Up” by Bloomberg Intelligence features conversations with analysts, executives and entrepreneurs that are shaping the future of the restaurant industry. Topics include human capital, ghost kitchens, menu pricing, the FAST Act and everything in between. The podcast is hosted by Senior Restaurant and Foodservice Analyst Michael Halen.</p>

Choppin’ It Up by Bloomberg Intelligence

Smashburger’s Co-Founder, CEO on Improved Sales

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/5f03d3bf-9fd0-4bba-a7b8-b42000edf8fe/transcript