It’s imperative for restaurant brands to use guest data to become more efficient with their marketing and drive profitable traffic, Olo’s CEO and Founder Noah Glass tells Bloomberg Intelligence. In this episode of the Choppin’ It Up podcast, Glass sits down with BI’s senior restaurant and foodservice analyst Michael Halen to discuss the company’s plans to grow with new and existing customers in its three product suites: online ordering, payment and personalized marketing. He also comments on Olo’s new partnership with FreedomPay and a sizable opportunity in catering order management.

<p>It&rsquo;s imperative for restaurant brands to use guest data to become more efficient with their marketing and drive profitable traffic, Olo&rsquo;s CEO and Founder Noah Glass tells Bloomberg Intelligence. In this episode of the Choppin&rsquo; It Up podcast, Glass sits down with BI&rsquo;s senior restaurant and foodservice analyst Michael Halen to discuss the company&rsquo;s plans to grow with new and existing customers in its three product suites: online ordering, payment and personalized marketing. He also comments on Olo&rsquo;s new partnership with FreedomPay and a sizable opportunity in catering order management.</p>

“Choppin’ It Up” by Bloomberg Intelligence features conversations with analysts, executives and entrepreneurs that are shaping the future of the restaurant industry. Topics include human capital, ghost kitchens, menu pricing, the FAST Act and everything in between. The podcast is hosted by Senior Restaurant and Foodservice Analyst Michael Halen.

<p>“Choppin’ It Up” by Bloomberg Intelligence features conversations with analysts, executives and entrepreneurs that are shaping the future of the restaurant industry. Topics include human capital, ghost kitchens, menu pricing, the FAST Act and everything in between. The podcast is hosted by Senior Restaurant and Foodservice Analyst Michael Halen.</p>

Choppin’ It Up by Bloomberg Intelligence

Olo’s Glass on Using Guest Data to Boost Traffic

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/f10e6a75-7490-44e3-bfef-b2a3001f4921/transcript

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